Non-Food Food Collectives | A talk with AY & Moh Flow from Cream

Non-Food Food Collectives - AY & Moh Flow (Cream) in conversation with Mohamad Akkaoui

About Cream

Cream is not just another ice cream brand—it's an innovative and exciting experiment in how we experience ice cream. Founded by hrmny in collaboration with Minus Eighteen (M18), Cream operates on a unique drop-based model, offering limited-edition ice cream flavours that create excitement with each release. Our mission is to explore new and untapped flavours, constantly innovating not just in taste but in the way we serve our ice cream. From our debut collection featuring sandwiches like 'The Big Abood' and 'Ashta La Vista,' to our custom 'Chop It Up' menu, Cream provides a one-of-a-kind experience that blends creativity, gastronomy, and culture. With each new drop, we aim to redefine ice cream for today's audience, making each bite as memorable as the moment it's served.

Ayham Homsi, a Syrian entrepreneur who has called Dubai home for over 20 years, brings a thoughtful mix of creativity and strategy to the table. With a background in marketing from the American University in Dubai, Ayham has helped hrmny collaborate with brands like Mercedes-Benz, Five Guys, Billboard Arabia and others. He’s now turning his focus to the food industry with the launch of Cream, an ice cream brand that reflects his passion for trying new things and creating enjoyable experiences.

With his diverse background, from music production to brand building, Ayham remains grounded in his approach, aiming to make CREAM a treat that people can genuinely connect with.

Molham Homsi, known by his stage name Moh Flow, is a versatile artist and entrepreneur based in Dubai. As co-founder of hrmny and Cream, he blends his passion for music with business. Molham has been a key figure in the regional music scene, performing at major events like the Yasalam After-Race Concert, Soledxb and collaborating with regional and global artists.

Through his ventures, Molham balances his creative vision with a grounded entrepreneurial spirit.

Moderated by Mohamad Akkaoui

Mohamad Akkaoui is the founder of Akhu Manoushe and a Partner at Dukkan Media, a leading cultural consultancy in the Middle East, and co-host of the Dukkan Show. Prior to joining Dukkan Media, he spent six years as the brand manager for Nike's sports branding and marketing in the region, and over 10 years with the Red Bull brand and performance marketing teams.

Akkaoui is a creative strategic thinker and a skilled storyteller, who thrives on new challenges and values education throughout his journey. He strongly believes in finding the right insight that leads to impactful campaigns and delivers the right experience to the consumer through a 360 OmniChannel approach. Every piece of content created at Dukkan Media contributes to the larger culture and creative economy of the UAE.

As an insight nerd, Akkaoui holds the belief that "It all starts and ends with the culture and the consumer" and "Your team is a mirror of yourself", and You live you Learn You Lead , are three principles that he embodies in everything he does.

Akkaoui strongly believes that the best way to showcase one's culture, upbringing, values, and good taste is through food. His family has always been in the F&B spectrum, with food concepts in Lebanon and the UAE. They have created Atyab Manoushe in Abu Dhabi since 2002 and the recent pop-up brand Akhu Manoushe in Dubai.

Host or Publisher Alserkal Avenue