Noise Digital & Google Present: The Future of Performance
Schedule
Wed Oct 29 2025 at 01:30 pm to 04:30 pm
UTC-07:00Location
Venue details will be sent upon registration | Vancouver, BC
About this Event
Is your marketing strategy ready for the new era of AI and data privacy?
Join Noise Digital and Google for The Future of Google Performance Marketing, an exclusive, invitation-only event for marketing leaders and practitioners in Vancouver. This is not a typical conference; it’s a strategic, half-day briefing designed to provide an actionable roadmap for building a durable competitive advantage.
Move beyond theory and see how leading brands are solving the industry's biggest challenges. We are going behind the scenes with two pioneering clients from different industries to showcase how a unified data foundation and advanced AI deliver tangible growth.
What You Will Learn:
- A Proven AI Framework: Hear directly from Sean McDonald (Destination BC) in a deep-dive into their award-nominated success story. Learn how they use AI Max and Value-Based Bidding to measure ROI for complex, non-transactional customer journeys, driving up to 57x more efficient conversions.
- The Omni-Channel Blueprint: Learn from Tami Mitchell (Director of Marketing, Save-on-Foods) how one of Western Canada's largest retailers is bridging the online-to-offline gap. Discover how they use the "Power Pair"—Broad Match and PMax—to quantify in-store visits and fuel their first-party data strategy.
- Google's Strategic Vision: Hear directly from Google leadership as they share the strategic vision for a privacy-first, AI-powered future.
- The Data Foundation: Understand the "why" and "how" of the GMP-to-GCP bridge and why owning your data is critical for success.
To secure your spot, you must request an invite through our official event page:
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Agenda
🕑: 01:30 PM - 02:00 PM
Arrival, Opening Remarks & Google Keynote
Host: Cassandra Finn
Info: Settle in, hear from Noise Digital's leadership, and get Google's perspective from Cassandra Finn.
🕑: 02:00 PM - 02:30 PM
The Data Foundation & The New AI Search Landscape
Host: Rich McMullan
Info: Learn how to build your single source of truth with the GMP-to-GCP bridge, then explore the new conversational search landscape.
🕑: 02:30 PM - 04:00 PM
Feature Presentations: Destination BC & Save-on-Foods
Host: Sean McDonald
Info: Two deep-dive case studies showcasing real-world results in activating Google's AI and first-party data strategies.
🕑: 04:00 PM - 05:30 PM
Expert Panel, Closing Remarks & Networking
Host: Samir Kassam
Info: Join our speakers for a live Q&A panel, followed by cocktails and canapés to connect with your peers.
Where is it happening?
Venue details will be sent upon registration, 856 Homer St, Vancouver, CanadaEvent Location & Nearby Stays:
CAD 0.00
