NextNW Expert Panel: The Future of Creative & Creativity in an AI World

The Future of Creative in a Post-AI World: Questions the Industry Is Asking

Creativity has always been the competitive advantage behind great brands, memorable

campaigns, and cultural impact. Today, that advantage is being tested and redefined as

artificial intelligence becomes part of the creative toolkit.

Across agencies, brands, and studios, creative professionals are asking new questions.

How much of the creative process can be automated?

What still requires human intuition?

And how do creative leaders protect originality in an environment where ideas can be generated instantly?

These questions will be at the center of the upcoming NextNW panel, “The Future of

Creative & Creativity in a Post AI-World.” The discussion brings together four

accomplished creative leaders who are shaping campaigns, brands, and storytelling

across agencies and global entertainment properties.

Meet the Panel

Alexis Young: Partner and Creative Director, Definitely Real

Alexis brings a modern creative perspective rooted in design, digital storytelling, and

brand development for emerging and established companies alike.

Steve Sandstrom: Executive Creative Director, Sandstrom Partners

Steve has built a reputation for developing brand platforms and campaigns that blend

strategic insight with bold creative thinking. His work spans decades of agency

leadership and brand storytelling.

Patrick Hoopes: Executive Creative Director, Drake Cooper

Patrick leads creative at one of the Northwest’s most respected independent agencies,

known for work that connects brands with culture and community.

Alicia Mickes: Senior Creative Director, Magic: The Gathering

Alicia oversees creative direction for one of the world’s most iconic fantasy brands,

balancing storytelling, art direction, and fan expectations across a global audience.

Together, these creative leaders will explore how the industry is adapting to rapid

technological change while protecting the craft of original thinking.

Know what’s Happening Next — before everyone else does.

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Host or Publisher NextNW