New Product Blueprinting Virtual Workshop (N. America) January 28-29, 2025

Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a virtual, web-conference-based workshop taught by The AIM Institute’s founder, Dan Adams, and The AIM Institute staff.

Venue: This workshop will be conducted through a virtual session. At times you’ll be in the main “lecture” room with the instructor, Dan Adams. At other times, you’ll be in a small “breakout” room, practicing remote interviewing techniques with fellow classmates and an AIM coach. Blueprinter® software is highly-visual, and The AIM Institute has perfected web-conference VOC interviews over many years. Now you can learn these methods… so your company can gain high-quality insights even when travel is restricted.

What you’ll learn: At the end of these two sessions, you’ll be able to use your new listening, probing and interview skills—as well as Blueprinter software and BlueTools® aids—to conduct qualitative Blueprinting Discovery interviews, the most advanced and effective means available today for gaining B2B customer insights. Beyond this, you’ll develop a working knowledge of the remaining New Product Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.

What you’ll take home: You’ll receive access to all resources normally received at private workshops: Blueprinter® software, e-learning, BlueTools® aids, BlueHelp™ knowledge center and Blueprinting Center. NOTE: Those registering for the $495 Trial plan will only receive access to these resources for 30 days after the workshop.

Learning Approach: Expect a highly-interactive and entertaining workshop. Over the last ten years, more than 2/3rds of in-house workshop participants rated this in the top 10% of workshops ever attended.

The workshop combines classroom lecture, in-class exercises, and breakout team role-playing. Breakout teams of 5-6 persons each will get substantial hands-on practice in advanced B2B customer interviewing under the guidance of an AIM coach.

Blueprinter Software: Your team can use this software to impress customers with both qualitative Discovery and quantitative Preference interviews… all with our cloud-based Blueprinter 5.0 software. This includes a beautiful 1-page “Market Case” report you can use to seek approval to proceed from management.

Download Sample Market Case

Fee: $1495. Includes attendance at this workshop, lifetime access to the Blueprinting Center (with e-learning, BlueTools® aids, BlueHelp® knowledge center) and 12-month subscription to Blueprinter® software (which can be renewed in subsequent years at $39/month, billed annually).

Information: For more information on the course, visit our website: New Product Blueprinting. Please contact [email protected] for any registration questions.

Host or Publisher The AIM Institute