New Balance Lab Tour #3 during ACSM

In conjunction with the influx of sports science researchers flocking to Boston for the American College of Sports Medicine Annual Conference at the end of May, the New Balance Sports Research Lab is thrilled to invite you to an exclusive behind-the-scenes look at the advanced athletic performance research of its global brand.

Exclusive Lab Tours: Three 1-hours tours will be led by Jinger Gottschall, the Director of Sports Research at New Balance, and her team. Attendees will gain firsthand insight into the lab's innovative approaches to sports science.

Expert Interactions: Representatives from Qualisys, Treadmetrix, and AMTI - pivotal technology partners of the New Balance Sports Research Lab, will be available to discuss the latest advancements and applications of their technologies in the realm of athletic performance.

Foundational Research, Innovation, and Athlete Insight: Learn how the lab's core pillars shape product development to boost athlete performance and enhance the athletic experience. The New Balance Sport Research team will showcase their work, blending athlete performance science with product R&D.

Thursday May 30, 2024, 1:30 - 2:30 PM

Thursday May 30, 2024, 3:15 - 4:15 PM

Friday May 31, 2024, 12:15 - 1:15 PM (this event)

The event will take place at the New Balance Sports Research Lab, located at 71 Guest Street, Boston, MA 02135.

Transit: Take the Commuter Rail (Framingham/Worcester Line) train from Back Bay (145 Dartmouth St) to Boston Landing. The lab is a short walk from the station, approximately 10 minutes. Transit time is around 30 minutes. Lab tour times were planned based on arrival time at Boston Landing. Cost on mTicket app = $4.80.

Uber: An Uber or Lyft ride can take between 15 to 20 minutes depending on traffic, with an estimated cost = $15-$25.

Upon arrival at 71 Guest St, please use the panel for entrance by pressing Gottschall. After the doors unlock, enter and use the elevator or stairs for access to the second floor. The Sports Research Lab will be on your left. After a short introduction to the space, attendees will be assigned to one of four different groups as they cycle through the stations of the tour, which includes the following spaces:

• Smash Lab (mechanical testing of foam and footwear)
• Run Lab (data collection magic with a combination of Qualisys and Treadmetrix equipment)
• Environmental Chamber (apparel testing to mimic any climate in the country)
• Field of Play Environments (testing in basketball, tennis, and tuft sports)

Spaces are limited to 40 attendees for each tour. Secure your spot now and be part of an enlightening experience that promises to inspire and transform your understanding of athletic performance and innovation!

We respectfully note that individuals affiliated with competing brands to New Balance will not be eligible for participation in the New Balance tours.

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Jinger Gottschall

Director of Sports Research

Samantha Siciliano

Lead Athlete Insights Engineer – Athlete Insights

Barry Spiering

Lead Physiologist – Foundational Research

Jamie Ferris

Sports Research Engineer – Foundational Research

Ethan Steiner

Senior Sports Research Engineer – Innovation Partnerships

Nico Leiva Molano

Sports Research Engineer – Innovation Partnerships

With representation by technology partners:

Mike Martin

Technical Sales Manager – North America West

Luis Justiniano

Technical Sales Manager – North America East

Stephanie Knustrom

Marketing & Communications Manager

Marisa Theroux-Jones

Support Engineer and Training Manager

Steve Swanson

President

Pete Leno

Vice-President

Derek Schon

Customer Success Manager

Cindy Samaan

Chief Customer Officer

Shannon Neville

North American Sales Manager

Adam Hess

Associate Sales Engineer

Non-alcoholic refreshments will be provided on site.

Following the tour, attendees can proceed to the local nearby establishment for continued conversation. After-tour venue details will be revealed in the upcoming weeks.

Host or Publisher Qualisys