Need It or Leave It: 2025 B2B Marketing & Sales Priorities

2025 budget planning season is upon us, and the pressure is on for SMBs to allocate their sales and marketing budgets wisely. With an ever-growing list of tools and tactics available to B2B businesses, knowing what will generate the highest return—and what to leave behind—has never been more critical.

Join us for Need It or Leave It: 2025 B2B Marketing & Sales Priorities on October 23rd from 8-10 am at VividFront HQ. Breakfast included ☕ 🥯

The conversation will feature insights from Kyle Mollison, VividFront's Director of B2B Marketing, and Dana Allender, Founder of SUN Consulting and seasoned B2B sales leader. Together, they will break down all of the hot-button issues from 2024 and where to prioritize your budget (and time) in 2025.

You'll learn how to:

✅ Integrate technology to drive alignment - and ultimately success - between sales & marketing

✅ Build an effective CRM to streamline revenue operations and improve lead management

✅ Identify high-impact digital B2B marketing strategies, including content creation, paid advertising, and event/tradeshow marketing

❌ Trim unnecessary expenses from your P&L while avoiding common budget pitfalls

❌ Avoid overspending on ineffective marketing channels and tactics

❌ Prevent burnout from overextending your sales and marketing teams on low-return activities

❌ Cut wasteful technology tools that offer little value to your growth strategy

After the panel, participate in a lively Q&A session and network with fellow B2B leaders.

RSVP by October 21st to secure your spot!

Host or Publisher VividFront