Navigating the Psychology of Marketing

Understanding where influence ends and ethical risk begins

Marketing runs on psychology. Social proof. Scarcity. Reciprocity. Authority. Loss aversion. You’re already using them (yes, you).

The tricky part is knowing how you’re using them.

In this session, Mike Schuster of FiddleSmart Marketing will break down five core psychological principles and look at real marketing tactics across a clear spectrum, from helpful influence to increased pressure and ethical risk.

Get clarity in the gray zones where most marketing lives.

• Date: March 6, 2026
• Time: 7:30AM-9AM
• Place: MYArts, Room 1D

Conveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at .

You’ll leave with a better understanding of how these principles work, four questions to ask yourself before deploying a tactic, and more confidence in holding your line when goals and timelines start shouting.

Thoughtful, practical, and breakfast-hour friendly.

Register today!

See our for details.

Mike Schuster

Founder & Chief Strategist, FiddleSmart Marketing

Mike Schuster is a marketing strategist with over 30 years of experience helping businesses uncover patterns that lead to success. He developed his strategy-first, customer-focused, data-driven approach while working in niche markets. And spent much of his career creating and selling products, plus leading turnaround strategies, for family-owned businesses like The Franklin Mint and Nancy’s Notions. Mike is known for simplifying complex ideas. And bringing clarity to the chaos. Today, he works primarily with entrepreneurs —especially those who left corporate jobs. Helps them take the guesswork out of how to market their business. And build a tailored marketing program and system that drives lasting success.

illumin (Strategic Parnter)

Spoken Frame Media

Huston Design

Know what’s Happening Next — before everyone else does.

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