Navigating Narratives: Strategic Communications Program for Latin American

TRANSFORM YOUR STORY INTO YOUR SUPERPOWER

Navigating Narratives is an 8-week intensive professional development program designed specifically for emerging Latin American professionals in journalism, communications, and marketing.

🎯 WHO THIS IS FOR: Ages 22-35

• Emerging journalists
• Communications professionals seeking advancement
• Marketing professionals transitioning to strategic roles
• Recent graduates entering competitive markets
• Career pivoters looking for mentorship and guidance

📚 WHAT YOU'LL LEARN:

Week 1: Foundations: Your Story, Your Power

Week 2: Media Landscape Mastery

Week 3: Strategic Message Architecture

Week 4: Interview Excellence & Media Relations

Week 5: Cultural Code-Switching & Professional Authenticity

Week 6: AI Integration & Future-Proofing Careers In-person

Week 7: Building Your Network & Finding Mentors (potential outing)

Week 8: Career Navigation & Opportunity Creation

PLUS: 2 months of follow-up support with monthly group check-ins and individual mentorship sessions

✨ PROGRAM HIGHLIGHTS:

✓ Hybrid format: Alternating in-person (Casa Maiz) and online sessions

✓ Small cohort (max 30 participants) for personalized attention

✓ Practical frameworks from Fortune 500 companies

✓ Cultural identity as competitive advantage

✓ AI tools and digital transformation strategies

✓ Private LinkedIn community

✓ Certificate of completion

✓ Alumni network access

👩‍🏫 YOUR FACILITATOR:

Ivy Cuervo brings 20 years of experience spanning broadcast journalism (CBC, CTV) and tech marketing leadership. As Director of Global Brand & Marketing at Dejero, she leads brand strategy, product marketing, and strategic partnerships. A Peruvian-born Canadian, Ivy understands the unique challenges Latin professionals face and has successfully navigated the path from newsroom to boardroom.

💰 INVESTMENT & ACCESSIBILITY: Program Fee: $350 CAD

Includes: All materials, 2-month follow-up support, digital resources, alumni network

Financial support available: Subsidies and scholarships offered. Don't let cost be a barrier. Email [email protected] to inquire about financial assistance.

📅 SCHEDULE: 8 weekly sessions: 2 hours each (7:00 PM - 9:00 PM EST)

• Hybrid format alternates between in-person and online
• In-person + Online dates: April 30, May 7, 14, 21, June 4, 11, 18, 25
• Platform details shared upon registration

🎓 WHAT'S INCLUDED:

• Storytelling toolkit
• Media relations digital handbook
• Career navigation workbook
• Cultural professional identity guide
• AI integration resource library
• 30-minute monthly 1:1 mentorship sessions (2 months)
• Access to private community

📍 IN-PERSON LOCATION: Casa Maiz - 1280 Finch St. W., Toronto

🌐 ONLINE PLATFORM: Zoom (link provided to registered participants)

❓ QUESTIONS? Email: [email protected] | cuervomedia.ca

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