Navigating Digital Fatigue: Sustaining Connection Without Burnout

In a world where digital platforms dominate how we connect, share, and engage, both audiences and professionals face the risks of fatigue and burnout. This panel will explore strategies to prevent losing followers admidst social media turbulences, while also addressing how professionals can safeguard themselves against burnout. Join industry experts for actionable insights into maintain resilience, fostering authentic engagement, and prioritizing mental health in a digitally connected world.

Light hors d'oeuvres will be served and the event registration includes a drink ticket!

Jennelle Hart - Senior Social Media Specialist, Marketing and Communications - RIT

Jennelle is a bubbly creative who thrives off making fun and entertaining social media content for the Rochester Institute of Technology – making sure to toss in the important news stuff, too. She has been working in higher education for more than a decade and prior to RIT she worked for the University of Rochester as a marketing manager in student affairs. As a Nazareth graduate, Jennelle launched her career in newspaper advertising and has utilized her degree in graphic design to create anything from custom buttons and bus decals to a non-violence campaign presented at the United Nations. Creativity also dominates Jennelle’s free time – be it knitting, painting, or a fun project with her kids. As a self-professed Disney adult, you will find her perpetually planning her next trip to the theme parks and dreaming of all the snacks to be had.

Lindsay Brewer - Communications Specialist - Lollypop Farm

Lindsay Brewer brings creativity and passion to her role as a Communications Specialist at Lollypop Farm, where she's spent the last three and a half years focusing on social media content and driving impactful pet adoption and foster campaigns. Before Lollypop Farm, this SUNY Brockport graduate spent her time in various marketing roles in the Rochester area. Lindsay loves spending time with her family, enjoying nature, exploring new cafes, and all things cats.

Matt Driffill - Digital Content Manager - City of Rochester Bureau of Communications & Special Events

Matt Driffill is the Digital Content Manager for the City of Rochester’s Bureau of Communications & Special Events, overseeing the City government website and its social media channels. Before joining the City of Rochester team in 2022, the SUNY Brockport graduate worked for News 8 WROC as the executive digital producer. A Rochester native and proud South Wedge president, Matt spends his free time playing music with his band, running a local golf league, hiking, camping, reading, and enjoying as many of Rochester’s legendary festivals as possible.

Host or Publisher AMA | Rochester