Navigate Knowledge Sharing: Sales & Marketing

For many growing businesses, sales and marketing can become a constant cycle.

You need to win new work while delivering existing work. You need to stay visible while looking after clients. You need to generate leads, build relationships, communicate your value and turn conversations into commercial opportunities.

Navigate Knowledge Sharing: Sales & Marketing will explore how businesses can build a more deliberate approach to attracting, engaging and converting customers.

We will look beyond individual sales tactics or social media platforms and consider how sales, marketing, brand, relationships and customer experience work together.

Topics will include:

● Understanding your audience and ideal customers

● Creating a clear proposition

● Building visibility and awareness

● Generating and managing leads

● Developing a healthier sales pipeline

● Creating useful marketing content

● Building relationships before the sales conversation

● Moving from enquiry to opportunity

● Improving follow-up

● Using systems and processes without losing the human relationship

● Creating a more consistent approach to business development

The aim is to provide practical ideas businesses can take away and apply rather than prescribe one particular way of selling or marketing.

This session is particularly relevant for:

● Founders and business owners

● Startups and scale-ups

● Creative, digital and technology businesses

● Professional services organisations

● Sales and marketing teams

● Freelancers and consultants

● Organisations looking to build a stronger pipeline

● Businesses trying to move beyond founder-led sales

Whether you are trying to find your first customers, build a repeatable pipeline or create a more joined-up approach between sales and marketing, this session is designed to help.

The Old Hall
Cotton Exchange
Bixteth Street
Liverpool
L3 9LQ

Navigate is a Liverpool Chamber programme created to support the growth of businesses across Liverpool City Region.

Through knowledge sharing, peer learning, events, co-working and stronger connections across the regional ecosystem, Navigate brings businesses together to share practical knowledge, make useful connections and create more opportunities for organisations across the region to grow.

Navigate is designed to support Liverpool City Region's creative, digital, technology, startup, scale-up and professional services community, while creating stronger connections between businesses, support organisations and the wider regional ecosystem.

Hosted by , and KinShip through .

Disclaimer:

Good Ship Consultancy Limited and Liverpool Chamber of Commerce CIC will share necessary personal data (specifically, attendee names and contact details provided during the booking process) for the sole purpose of event administration, including ticket verification, communication regarding the event, post-event feedback and future event awareness. This data sharing is strictly limited to information required to manage the event effectively and will be processed in compliance with applicable data protection laws. By booking your ticket, you agree to this data sharing statement.

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