MVP 201: Refine to Scale

Without clear structure, it's easy to carry forward messy code, poor user experience, or unnecessary features, ultimately slowing you down when it matters most.

As a result, many founders:

• Try to scale something that wasn’t designed for real users.
• Overbuild features instead of focusing on what drives actual value and retention.
  

The goal of this session is simple: refine what you’ve built into a focused, usable MVP — and create a path to scale it with confidence.

Note: This session is designed for founders who already have something built or tested. If you're at an earlier stage, you must take before your registration for this workshop will be approved.

• How to prioritize features using real-world frameworks (must, should, could, won’t).
• Why UX, user flows, and design decisions matter before scaling development.
• How to think about tech stacks, cost, and scalability without overcomplicating your build.
• AI and the tools that will make the difference building your MVP (Claude, Lovable, etc.)
  

• Audit Your Current Build: Identify gaps between your proof of concept and a usable MVP.
• Prioritize What Matters: Use a structured framework to decide what makes it into version one.
• Map the User Experience: Sketch your user flow and identify friction points in your product.
• Define Your Next Build Path: Choose the right tools, approach, and level of complexity for your stage.
  

✔ A clear definition of what your MVP actually needs to include (and what to leave out)
✔ A prioritized feature set aligned to real customer value
✔ A simplified user flow that supports onboarding, usage, and feedback
✔ A practical plan to refine, build, and scale your product

• Founders who have built a proof of concept (or scrappy prototype) and are ready to refine it
• Early-stage teams preparing to launch or improve their MVP
• Non-technical founders working with (or planning to work with) designers and developers

Note: This session is designed for founders who already have something built or tested. If you're at an earlier stage, you must take before your registration for this workshop will be approved.

Date: May 20th, 2026
Time: 6:00 – 8:00 PM
Location: In-Person at the Platform Innovation Centre

This workshop is led by experienced builders who have taken products from early prototypes to scalable systems — and know where founders get stuck along the way.

Ryan is a product and design leader with 20+ years of experience helping startups and enterprises bring ideas to life. He is deeply involved in Calgary’s tech ecosystem as a coach through-out various Platform Calgary programs, and as Vice President of Product Calgary.

Justin helps companies turn technology into scalable assets through software, AI, and data strategy. With 13+ years of experience scaling products from MVP to market leader, he brings a practical, execution-focused perspective.

👉 Refine what you’ve built. Focus on what matters. Scale with intention.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Platform Calgary