MSP Marketing Roadshow

Day 1 Of 2:

From Robin Robins
CEO and Founder, TMT

99% of all MSPs ask the WRONG question when it comes to marketing: How do I get more clients?

The more strategic and sophisticated question is: “How do I attract and develop more right-fit HIGH-VALUE CLIENTS who understand the value of what I do so I don’t have to defend my fees and deal with the frustration (and risk!) of stubborn, cheap clients who won’t listen to my advice?”

At the core of this question is TRUST.

The MSP sale is based entirely on trust. There is no visible or demonstrable deliverable. Your client doesn’t know what “good” is and cannot tell if your process is superior. Your services cannot be tested in advance. The “product” is an intangible: peace of mind. You can’t rely on “before and after” photos. Therefore, the degree of difficulty in getting clients to trust your advice and buy is HIGH.

But when you know how to engineer your marketing and sales process to position you as a TRUSTED AUTHORITY, you have an enormous advantage over the vast majority of MSP competitors – even those selling at cheaper prices.

• You get to enjoy the ability to pick and choose who you accept as a client.
• You gain the priceless reputation of being the MOST TRUSTED MSP in your marketplace.
• You stand out in a “sea of sameness” to more easily attract HVCs.

When you implement this superior approach to growth, you open the door to higher fees and greater margins with more respectful, cooperative clients.

You reduce the amount of cost and effort to generate MORE leads. You eliminate long sales cycles and reduce fee resistance. You simplify operations by needing fewer clients to make the same income, which means less overhead, fewer employees and less chaos.

The problem is that high-value clients are in the minority and competition is fierce to secure them. You won’t attract them with the “usual” marketing most MSPs employ. It requires a unique and somewhat “illogical” approach to marketing and sales, along with a very intentional and strategic plan – all of which you will be given at this event.

Day 2 Of 2:

An opportunity that’s rarely ever seen exists right now. AI has created an unlevel playing field where you have a chance to beat your competition by using tools that allow you to do more than you’d ever think possible, in less time, less (or no) expense, with less personnel.

In just one day you’ll see how to leapfrog your competition IF you know how to use simple AI tools to create and multiply your content to get more traffic, leads and appointments.

You can do this withOUT more staff, withOUT spending a lot of money and withOUT special skills other than being able to follow some simple instructions. Ignore these strategies, and a hungry competitor WILL pass you by.

With four unique sessions you’ll get a full day that will equip you to be more productive today and give you the jump you need to take advantage of this unique opportunity that hasn’t been seen in decades.
Bonus Pre-Evening Workshop:

Most MSPs simply want to get one to two new good MSP clients a month who value IT so that they can make the income they want (and deserve!) and grow their business in a reliable, consistent way. But in order to do that, you need to know how to implement a marketing plan that will consistently attract quality clients that doesn’t rely solely on referrals and word of mouth. Problem is, most MSP simply don’t know where to start or what to do when it comes to marketing, which makes them feel stuck and confused. If you’re that person, this workshop will give you the clarity and answers you’ve been looking for.

During this session we’ll reveal:

• The most basic and fundamental marketing assets, tools and campaigns you should start with.
• How to get clients when you don’t have a bottomless pit of money.
• The truth about digital marketing that most agencies won’t tell you (because they’re trying to sell you stuff).
• A roadmap to progress your marketing after the fundamentals are in place.

Host or Publisher Technology Marketing Toolkit