MRC - Chicago Event (with virtual option) - April 14, 2026

The conversation around AI in market research has been loud, but for most people, the real question is simple: what does this mean for me?

Candidates are navigating a tougher, more opaque job market. Hiring managers are redefining what “good” looks like in a shifting skill landscape. At the entry level, a growing disconnect has emerged, with fewer roles, higher expectations, and MMR graduates trained for an industry that is already evolving.

On April 14, the Market Research Council (MRC) is hosting a hybrid event in Chicago and via Zoom focusing on the human side of that change.

We will break down what is happening in the talent market today, what skills matter, where candidates are getting stuck, and how hiring decisions are really being made. We will also explore what needs to evolve, from MMR programs to how organizations develop and retain early-career talent.

This is not about predicting the future. It is about helping people navigate it.

This independent pre-conference event is not affiliated with Quirk’s.

PLEASE NOTE: For those attending in-person, a luncheon starts at 12pm CT. The presentation will begin at 12:30 CT, with a Zoom link available for those attending virtually.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Market Research Council Inc