Momentum: The Craft of Brand Personality

Join us for an evening of discovery, strategy, and craft at Tenth Ward Distillery on March 27th, 2025, from 5:00pm to 7:00 pm, as we explore the power of brand archetypes in shaping compelling identities. Set in an atmosphere inspired by the speakeasy era, this immersive experience will blend education, creativity, and hands-on engagement.

Through a curated 30-minute presentation, a hands-on Archetype Cocktail Lab, and an evening of networking, you’ll uncover how archetypal branding can elevate your messaging, strengthen audience connections, and drive business growth.

What to Expect:

30-Minute Presentation: A deep dive into the 12 core brand archetypes and how they shape brand identity.

The Cocktail Lab: Each group will receive a random brand archetype card and craft a cocktail (or mocktail) using ingredients that align with that personality. Creativity and storytelling take center stage as teams develop a drink concept that embodies their archetype’s essence. Insights from HighRock’s brand strategy experts.

Networking with like-minded creatives and business leaders.

Live Jazz to Follow: Stay after the session to enjoy live jazz downstairs and continue the conversation over handcrafted cocktails.

This event is perfect for entrepreneurs, non-profits, marketers, designers, and brand strategists looking to refine their storytelling and unlock the momentum behind their brand’s personality.

Space is limited—secure your spot now and craft a brand that speaks volumes.

Included

• Signature cocktails & mocktails by Tenth Ward Distillery
• Heavy hors d'ouerves from A Table Above
• Networking opportunities

Check in at 5pm, event begins at 5:30pm EST

Host or Publisher HighRock