Momentum+/Gamification: Manipulation or Engagement?

💡 Gamification: Manipulation or Engagement?

This critical lecture explores the dual nature of gamification in UX design. We will examine the powerful psychological triggers used in gamified products and the delicate balance between motivating users and exploiting their cognitive biases.

🎯Nuanced Understanding: A clear comprehension of when gamification truly enhances user life and when it becomes a tool for compulsion.

🎯Ethical Framework: The ability to apply user-centered principles to design experiences that are transparent and respect user autonomy.

🎯Practical Skills: Strategies for using gamification to encourage positive habits, learning, and productivity, rather than just driving business metrics.

🎯Career Advantage: The ability to command higher salaries by translating these complex skills into demonstrable business value, often putting practitioners in the top earning bracket for design roles (e.g., Senior Gamification Designers in top US markets can earn $130,000+ annually).

🎯Critical Awareness: The skill to identify and avoid dark patterns and manipulative techniques that damage user trust.

Essential for: UX Designers, Product Managers, Marketers, and anyone creating digital experiences who wants to harness gamification responsibly and ethically.

Know what’s Happening Next — before everyone else does.

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Host or Publisher GINA HEALTH LLC