Modern Media Relations in the Attention Era

Learn where earned attention is happening today and how communicators can build relevance, visibility and stronger relationships
About this Event

The media landscape has changed and the way communicators build visibility, influence and relationships is evolving with it.
Traditional media outreach still matters, but today’s PR professionals are also navigating a fragmented ecosystem where influence lives across podcasts, LinkedIn, Substack, creators, conferences and niche digital communities alongside traditional media.
In this session, Tyrone Law, Communications Manager, Tech & Housing at Zillow, explores how conferences, online visibility, in-person relationship building and evolving creator ecosystems are reshaping modern media relations and earned media strategy.
Attendees will leave with a sharper understanding of where earned attention is happening today and how communicators can build relevance, visibility and stronger industry relationships in a rapidly evolving media landscape.