Mission Mapping: Two-Hour Branding Workshop for Beginners

Mission Mapping is an energetic, in-person two-hour branding workshop for beginners, aimed at professionals and networkers.
About this Event

Great brands don’t start with design. They start with discovery.
Let’s discover what makes your brand different!

Ready to see your brand with fresh eyes? This engaging, hands-on workshop helps you step back, ask the right questions, and uncover what makes your business or organization unique.

Together, we’ll explore your audience, positioning, personality, messaging, and goals to identify what’s working, where the opportunities are, and what could come next. You’ll leave with greater clarity, fresh insights, and a practical starting point for moving your brand forward.

No previous branding, marketing, or design experience required!

Who Should Attend?

This workshop is designed for small businesses, nonprofits, founders, and organizations looking to launch a brand, find a clearer direction, strengthen their messaging, or prepare for their next chapter.

What’s Included?

• Brand Clarity: Guided exercises to uncover your brand’s strengths, personality, challenges and potential.
• Audience & Differentiation: Insights into who you serve, what sets you apart, and why it matters.
• Creative Direction: Fresh ideas for your brand’s personality, messaging, and visual identity.
• A Plan for What’s Next: A Brand Opportunity Map to help you prioritize and identify actionable next steps.
• Tools You Can Use: A PDF resource guide packed with practical exercises, helpful resources, and next steps.
• Continued Guidance: A complimentary 30-minute follow-up conversation with ’Berta to discuss your discoveries and chart your next move.

What You’ll Take Away

By the end of the workshop, you’ll have a clearer picture of your brand’s strengths, challenges, and opportunities, along with actionable insights to help guide your next steps. You won’t leave with an entire brand makeover, but you will have a stronger foundation for making more confident branding decisions.

Meet Your Facilitator

Roberta (’Berta) Morris is a Creative Director and Brand Strategist with more than 30 years of experience in branding, design, and strategic communication. Her discovery-first approach combines creative thinking with practical guidance to help businesses and organizations clarify their message, recognize their opportunities, and build stronger brands.

Ready to chart your brand’s next adventure? Let’s get started!

From a satisfied attendee:

I really appreciated the opportunity to step away from working in my business for a few hours and think more intentionally about the brand I’m building. The workshop gave me several ideas I’m excited to take back to Anna’s Pet Care, and I especially appreciated that we had time to actually work through the concepts rather than just listening to a presentation.

— Anna Wells, Anna’s Pet Care

From a satisfied attendee:

I appreciated that the workshop wasn't simply a presentation about branding. The exercises required us to actually work through our own businesses and think about questions we don't normally have time to consider while managing day-to-day operations. I left with greater clarity around what our brand represents and, more importantly, where we need to be more intentional moving forward. Thank you, 'Berta!

— Tim Flesner, Home Helpers Home Care