Misplaced beliefs and perceptions: brands’ challenges in serving the stigma

We are delighted to welcome Dr. Aliakbar Jafari, Associate Professor of Marketing at the University of Strathclyde Business School in Glasgow, for an informative masterclass at our Dubai campus.
Titled 'Misplaced beliefs and perceptions: brands’ challenges in serving stigmatized markets,' Dr. Ali will delve into his recent research paper, published in the Journal of Business Research, that explores the complexities surrounding certain products and the backlash they sometimes face in various markets, offering valuable insights for both industry practitioners and policymakers.
Date: Monday, 20th May
Time: 7pm-9pm
Location: Dubai Knowledge Park, Block 2A, G26

About the speaker:

Dr Aliakbar Jafari is an Associate Professor of Marketing at the University of Strathclyde Business School in Glasgow (UK), a Research Fellow at Vlerick Business School in Belgium and a Visiting Professor at UCLAN School of Business and Management in Cyprus. Before joining academia, he held international marketing positions in the automotive industry. He mainly teaches Marketing Strategy for both full-time and Executive MBA programmes and his research interests include branding and marketing strategy from a market studies perspective, the intersections of markets, consumption, religions/spiritualities, and cross-cultural consumer behaviour. He sits on the Editorial Review Board of Consumption, Markets & Culture; Senior Editorial Advisory Board of the Journal of Islamic Marketing; Editorial Advisory Board of Journal of Halal Service Research, and the Editorial Board of Marketing Theory; Interdisciplinary Journal of Management Studies; and Tourism Planning and Development.

Host or Publisher Strathclyde Business School