Minneapolis Demand Generation Workshop

Do you need more leads to meet your 2024 objectives? Are you looking for fresh ideas to supercharge your demand gen efforts? Join us for an intensive workshop focused on elevating your demand generation strategy and results.

In this interactive session, you’ll walk through the end-to-end planning process to build an effective program tailored to your business. We’ll guide you through hands-on exercises to define your audience, shape your messaging, and select proven tactics to attract and convert high-value leads.

You’ll come away with clarity on ideal customer and their content needs, compelling creative across channels, and an optimized media mix to maximize reach and engagement. Whether you’re looking to overhaul your approach or refine a current campaign, this workshop will provide the strategy and execution blueprint you need to accelerate your pipeline and smash your lead goals for the year ahead.

Don’t leave your lead gen to chance. Secure your spot and unlock a clear path to attracting and converting your ideal prospects.

Date:
April 11th, 2024

Time:
Workshop Session from 10:30 AM – 4:30 PM
Happy Hour & Networking from 4:30 PM – 6:30 PM

Location:
Hosted by Fjorge
15 S 5th St, Suite 500 Minneapolis, MN 55402

• Lead-Generation vs. Demand-Generation: Which is right for you?
• Defining a winning goal or objective
• Market Segmentation: Strategies to slice your market for maximum ROI
• Persona Definition: Aligning content and tactics with the people influencing and making decisions
• Buyer’s Journey Definition: Getting the right content to the right person at exactly the right time
• Content Alignment: Identify the highest priority gaps in your content strategy
• Channel Selection: Reach the best audience at the lowest cost
• Sales & Marketing Alignment: Model the interaction and set expectations from both sides of the fence
• Measurement & Metrics: Get the tools and techniques in place to measure the volume, quality, and impact of your program

Host or Publisher Brilliant Metrics