Mike & Friends in Berlin -

Join us for a double bill of two panel discussions for brands and their in-house creative, marketing and production teams.

Doors open at 5pm for networking & drinks

Panel discussion 1 (start time 5:30pm)
SETTING UP YOUR IN-HOUSE ORGANIZATION FOR SUCCESS

Brands are increasingly taking greater ownership of the creative marketing process, with over 65% of brands in Europe now having an in-house creative team. We are excited to bring together senior strategic, creative & operational in-house leaders from Europe & the US to inspire and inform brands who have started, or are curious about, the in-housing journey.
Sharing their insights and experience will be panel speakers:

• Mariota Essery, Executive Creative Director, DoorDash
• Andrew Smith, Director of Brand, Vinted
• Kelly McConville, Global Director of Marketing Production (ex-N26, TomTom, Philips)
• Ellen Utrecht, Founder, MikeTeevee

Session moderated by Kerrie Finch, Finch Factor Global

Panel discussion 2 (start time 7:00pm)
HOW A BRANDED MAGAZINE BECAME AN ACQUISITION POWER TOOL

When DoorDash's In-House Agency team decided to create a B2B magazine for merchant partners, they had no idea how successful it would become. Join us as we explore how collaboration, craft, authenticity & creative execution excellence are key to producing high performing, award-winning acquisition marketing.

An intimate conversation between:

• Mariota Essery, ECD, DoorDash
• Michelle Phillips, Founder, Y-u-k-i-k-o
• Ellen Utrecht, Founder, MikeTeevee

Session moderated by Kerrie Finch, Finch Factor Global

Who should attend?

Mike & Friends sessions are developed with CMOs, Executive Creative Directors, Creative Directors, Heads of Production, Executive Producers, Senior Producers, Creative Producers, Creative Ops Leaders, Creative Procurement Leaders, and other in-house Marketers in mind.

How are the event timings structured?
Your ticket grants you access to both sessions. Join us for welcome drinks from 5pm. Our first panel discussion session will start at 5:30pm. We will then take a short break before starting our second panel at 7pm. Light refreshments will be served during the break. Each session is expected to run for approximately one hour.

Where is this event being held?

This is an in-person event and will be held at Gebruder Fritz Mitte, Münzstraße 23, Berlin, BE 10178, Berlin, GERMANY

Need to reach us?
If you need to get in touch with us on the day of the event, please reach out to [email protected] or +49157 5012 1298.

Host or Publisher Mike & Friends