MIC Marketing Lab: Design an Offer People Will Pay For

Your Offer Isn't Being Ignored Because It's Bad. It's Being Ignored Because It's Confusing.

Most founders build a great service and then bury it under vague pricing, unclear packaging, and a model that doesn't match how their customers actually buy. The result is a business that has to re-sell itself every single month. In this session, MIC Managing Director Pauline Shiu breaks down pricing strategy, offer design, and consumer buying behavior — so you can build an offer people say yes to and a revenue model that doesn't reset to zero every 30 days.

This is the next session of the MIC Marketing Lab, a monthly hands-on series pairing a core concept with real, applied work.

THIS IS FOR YOU IF

• You're not sure whether your pricing reflects what you're actually worth
• You're stuck in one-off projects and want revenue that repeats
• You've been told your offer is "interesting" but can't get people to buy it
• You're weighing a subscription, retainer, or package model and don't know which fits your business

WHAT YOU'LL WALK AWAY WITH

• A test for whether your offer is easy to understand — and how to fix it if it isn't
• A read on whether you're solving an urgent problem or a nice-to-have one
• How to align your price with the value you deliver, instead of what competitors charge
• A clear way to choose between subscriptions, retainers, packages, and projects
• Practical paths to building recurring revenue into what you already sell
• Insight into how consumers actually make buying decisions, and what that means for your packaging

DETAILS

📅 Thursday, September 10, 2026 · 12:00–1:30 PM ET
📍 Hybrid — Gold Room, 3rd Floor, Maryland Innovation Center, 6751 Columbia Gateway Drive, Columbia, MD 21046 (or join virtually — link sent 24 hours before the event)
⏱️ 90 minutes
🎟️ Live workshop + Q&A · lunch provided for in-person attendees
💵 Free for MIC members · $25 general admission

Public seats are limited to keep the session interactive.

Disclaimer:
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