Meet Prakti Founder and CEO Pritika Swarup - Credo Beauty SoHo

Meet Pritika Swarup. The international fashion model and holistic wellness expert honors her culture's traditional rituals for a collection of natural, clean, and results-driven skin care. The clinically effective formulas treat existing and prevent future skin concerns.

Prakti is an award-winning ayurvedic collection clinically proven to improve skin with botanical and clinical elements.

Disover brand bestsellers:

PritiPolish Instant Glow Exfoliator: A gentle facial exfoliator that dramatically brightens, unclogs pores and refines skin texture after just one use, for velvety soft, smooth, glowing skin.

PaviPure Warming Detox Mask: A luxuriously creamy non-drying, detoxifying clay mask that unclogs and minimizes pores, and moisturizes, while providing a subtle relaxing warming sensation, for noticeably detoxified, smooth, poreless and hydrated skin.

SundaSkin The Essential Hydrating Serum: A clinlically proven, lightweight serum that instantly absorbs for deep and lasting hydration, while reducing the appearance of fine lines and evening texture and tone, for visibly healthier, glowing skin.

SapnaSoft The Essential Hydrating Moisturizer: A clinically effective, weightless, whipped moisturizer that deeply hydrates, reduces the appearance of fine lines and soothes inflammation while visibly improving skin tone and texture, for incredibly hydrated, soft and smooth skin.

Discover the new to Credo brand and receive complimentary skincare consultations and mini facials.

We hope you can join us.

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Inspired by the power of holistic beauty and the nurturing self-care rituals she shared with her mother, Pritika Swarup founded Prakti to redefine beauty by prioritizing overall well-being. Prakti offers clinically effective, holistic skincare that delivers instant results while providing a transformative wellness experience. Its award-winning products are designed to target specific concerns while balancing skin health to prevent future sensitivities. Prakti’s high-performance, sensorial formulas combine science-backed innovation with powerful botanical ingredients for clear, balanced, and radiant skin, everyday.

Host or Publisher Credo Beauty