Mediaworks Marketing Mixer

Mediaworks – supported by partners Sky AdSmart, the Edinburgh Chamber of Commerce, and Darnley’s Gin – is proud to announce its first in-person networking event at 3pm on Wednesday 15th June. The event will take place at Mediaworks’ newly opened Edinburgh offices on George Street.

The first in a series of informal Mediaworks Marketing Mixer networking events that will take place throughout the year, the event will start with a drinks reception, followed by a number of interactive sessions that will cover the greatest challenges and opportunities facing marketers.

The talks will include speakers from Sky, Edinburgh Chamber of Commerce and Mediaworks, followed by a complimentary drinks reception with food, drinks, and music from partners Darnley’s Gin. We’ve invited the city's leading and fastest growing marketing teams to build their network, debate, discuss, and shape the future of Scotland’s digital evolution.

“2022 is the year of Scotland’s Tech Industry. The Mediaworks Marketing Mixer is an informal place where we have invited the brightest tech and digital minds to come together to share ideas, collaborate, and remove barriers so we can debate and evolve the future of our digital innovation.” - Nick Smith, Managing Partner, Mediaworks Scotland.

WHERE IS THIS EVENT?

39 George Street, Edinburgh, EH2 2HN

Doors open at 3pm. We look forward to welcoming you to the event.

SPEAKERS

- Welcome and Introduction

Nick Smith; Scotland Managing Partner at Mediaworks

A welcome and introductions by host Nick Smith.

- Addressable TV Advertising Influencing Online Behaviours

Elly Harron; Product Specialist at Sky AdSmart

Elly will take you through how brands of all shapes and sizes are taking advantage of using data-driven advertising powered by AdSmart from Sky. The session will look at how TV viewing habits have evolved through the pandemic, how people are consuming on-demand content, and the use of QR codes in TV ads. She will show you how TV advertising can complement your current digital strategy with effective, measurable results.

- The Future is Now: What Next for Paid Automation?

Tom Chandler; Head of Paid Search and Shopping at Mediaworks

Tom is recognised as one of Google’s rising stars and was part of the Google Partners program End of Year Recognition List 2021. Tom will discuss what we mean by paid automation and the benefits of using it, what the future looks like in the context of automated product evolution from Google, the important role of data and measurement when using automated solutions, and what new features and focuses are on the horizon that advertisers need to start thinking about.

- Google Analytics 4: Transition Now or Lose Your Historic Tracking

Rachel McGuigan; Head of Insights and Innovation at Mediaworks

Rachel will discuss how Google Analytics 4 has been marked as the "new generation" of Google Analytics. Creating a hybrid of web and app data presents a new way of reporting that's quite different from Universal Analytics’ reports. The session will cover why it is important, key new features of Google Analytics 4, and key differences between Google Analytics 4 and Universal Analytics.

- The Return to In-Person Networking

Richard Ellis; Head of Membership at Edinburgh Chamber of Commerce

Richard has been involved in almost 1,000 networking events in his 10 years at the Chamber. Richard will provide an update on what good networking needs to look like in our return to normality.

CONTACT

To secure your place at the event, register via Eventbrite. For more information, get in touch via email at [email protected]

Host or Publisher Mediaworks