Media Planning for Digital Marketing: 1-Day Workshop | Gold Coast

Bring your team and save:

1. Groups of three or more receive a 10% discount

2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview:

The Media Planning for Digital Marketing course is designed to help you create effective, budget-efficient, and data-driven media strategies for advertising across today’s top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI.

Learning Objectives:

By the end of this course, you will:

• Understand the full media planning lifecycle for digital campaigns
• Identify and analyze target audience segments
• Allocate budgets effectively across platforms and campaigns
• Shape media strategies based on goals and KPIs
• Create a structured digital media plan aligned with business outcomes
• Optimize ongoing ad campaigns for better performance and ROI

Target Audience:

Marketing strategists, media planners, advertisers, and business owners.

Why is it the Right Fit for You?

This course gives you the keys to building impactful digital ad campaigns, through a blend of strategy and data-driven decision-making. It demystifies cross-platform planning across popular channels like Google, Meta, and LinkedIn, ensuring you're up to date with current industry trends. You’ll learn techniques for smarter budget allocation and optimization that deliver tangible business results. Our expert trainers guide you through practical examples and frameworks so you leave ready to craft high-performing media plans of your own.

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Looking to enhance your team's digital media planning skills?

We offer customizable in-house training designed to fit your organization's industry, campaign goals, or media budget. Want to equip your team with strategic thinking to boost campaign ROI? Let us create a tailor-made learning experience aligned with your business needs.

📧 Contact us today to schedule a customized in-house, face-to-face session:

[email protected]

Info: • What is media planning?
• Traditional vs digital media
• Key components of a media plan
• Activity

Info: • Defining your target audience
• Using tools for digital audience insights
• Segmenting by demography, interest, and behavior
• Activity

Info: • Aligning media plans with business objectives
• Different campaign types and their goals
• Selecting and tracking key performance indicators (KPIs)
• Case Study

Info: • Allocating budgets across platforms
• Working with CPM, CPC, CPA models
• Balancing short-term vs long-term campaigns
• Activity

Info: • Choosing Google Ads, Meta Ads, LinkedIn, and more
• Pros and cons of each platform
• Creating cross-platform strategies
• Activity

Info: • Matching creatives with target segments
• Best practices for visuals and copy
• A/B testing for messaging optimization
• Activity

Info: • Setting up campaigns and tracking
• Real-time optimization techniques
• Using data for performance improvements
• Case Study

Info: • Building a comprehensive digital media plan
• Presenting and defending your strategy
• Review and feedback
• Activity

Know what’s Happening Next — before everyone else does.

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Host or Publisher MG Aussie