Media Interviews for Charities: Top Tips and Tricks (4 February)

"I do feel that the training has certainly improved my confidence, reinforced some of my current practices and delivered exactly what the course title is - lots of tips and tricks!"

Gain essential insights on speaking to the media with confidence and delivering your charity’s message effectively in this informative webinar.

Our expert trainer will provide practical advice to help you stay calm, build confidence, stay on message, and make a lasting impression. You’ll learn about appropriate TV and radio manners, familiarise yourself with various interviewer styles, and prepare to respond effectively when journalists reach out.

While this webinar does not include practical roleplay, it offers valuable tips and strategies for succeeding in TV, radio, and print interviews.

Event Details:

• Location: Online

• Time: 10:00-12:00

In this training, you’ll learn to:

• Understand the media landscape, identify media opportunities, and grasp key principles for handling interviews.

• Confidently represent your organisation in interviews and publications and recognise what constitutes a compelling story.

• Communicate key messages clearly in press, radio, or TV interviews and manage difficult questions effectively.

• Promote your work and positive stories to a broad audience.

• Learn from both successful and less effective media interviews.

Who should attend?

The course would benefit everyone who works in the charity sector, especially chief executives, board directors, senior PR and media managers, projects leaders, project workers or beneficiaries as well as experienced spokespeople who are preparing for a specific interview or would like to refresh their skills.

Level:

Beginner-intermediate

Meet your expert trainer

Jeffrey Ingold (He/Him) is a freelance PR & equalities consultant. He is the former Head of Media for Europe's largest LGBTQ+ charity, Stonewall and has worked in communications for 10 years. He is also a freelance journalist interested in issues of social justice, pop culture and identity with bylines in The Guardian, i, Metro, VICE and openDemocracy.

Host or Publisher Media Trust