Media: In-house or Outsourced?

FuseFuel presents x Media: In-House or Outsourced?

About the event:

When it comes to media, brands face a critical question: keep it in-house or bring in external partners. We’re breaking down the pros and cons of both approaches with leaders (holding 36 years of combined experience) who’ve navigated the highs and lows of in-house teams, agency partnerships, and hybrid models. Expect real talk, sharp insights, and no fluff—just the perspectives you need to make smarter decisions in an ever-evolving media landscape.

Food, wine + drinks are on us! RSVP to secure your spot.

This experience is brought to life by Fuse x co-moderated by Trey Toler and Angela Myers Miles

Please NOTE: Member and Non-Member Prices. Sign up for a FUSE membership up to 48 hours after the event for a discount towards your membership. For inquiries, please email Trey at [email protected] with the subject line "Fuse Membership Discount."

Jonathon McKenzie is the Head of Brand Paid Media at HubSpot, where he leads global brand paid media efforts to elevate aided awareness across key markets. With over 16 years of experience in brand marketing, media strategy, and integrated campaigns, Jonathon has successfully driven measurable results at industry-leading companies, including Hasbro and WarnerBrothersDiscovery. He specializes in blending creative storytelling with data-driven insights to create impactful media strategies. Jonathon holds a B.A. in Public Relations from Eastern Kentucky University.

With over 20 years of experience in marketing and media strategy, Rachel Ooms, Ececutive Client Director at CROSSMEDIA USA is a results-driven leader specializing in integrated campaigns that drive demand and sales for national consumer brands. She has a proven track record of navigating organizational transformations, optimizing efficiencies, and enhancing team performance, morale, and retention. A strong collaborator, Rachel excels at aligning stakeholders and mobilizing agency partners to achieve strategic business objectives.

Host or Publisher Fuse - Formerly AIMA