Media Coverage for Charities: Pitching to Journalists (26 February)

"Really clear step-by-step advice for crafting an engaging pitch and getting journalists' attention. I can use this information as a checklist each time a write a pitch to improve the process and quality of my writing - and hopefully cut through the noise."

Struggling to get your charity’s work noticed by the media? Finding it hard to craft pitches that stand out and get published?

Join our Media Coverage for Charities webinar to learn what journalists really want in a pitch and discover how to transform your charity’s stories into headlines.

We’ll teach you how to prepare the perfect pitch, covering everything from the story and structure, to identifying the right journalists and approaching them with confidence. Plus, get expert guidance on how to capture a journalist’s attention in just 30 seconds.

This webinar will equip you with the skills to ensure your charity’s stories get the media coverage they deserve. Don't miss this opportunity to elevate your charity's media presence, reserve your spot today and start making headlines!

Event Details:

• Location: Online

• Time: 10:00-12:00

In this training, you’ll learn how to:

• Identify what makes a strong news story
• Prepare the right pitch to grab a journalist's attention – story, structure and resources
• Find the right journalist and use the right approach
• Build long-lasting relationships with journalists

Level

Beginner-intermediate

Who should attend?

This workshop is ideal for anyone looking to secure media coverage for their charity’s work. Whether you’re aiming to improve your pitching skills or develop strategies to reach larger audiences, this course is for you.

Meet your expert trainer

Jeffrey Ingold (He/Him) is a freelance PR & equalities consultant. He is the former Head of Media for Europe's largest LGBTQ+ charity, Stonewall and has worked in communications for 10 years. He is also a freelance journalist interested in issues of social justice, pop culture and identity with bylines in The Guardian, i, Metro, VICE and openDemocracy.

Host or Publisher Media Trust