Cocktail Class Curation and Media Workshop for the Service Industry

Join us for an in-depth workshop specifically designed for bartenders, bar managers, and hospitality professionals eager to elevate their careers by mastering the art of event curation with a focus on cocktail classes. Whether you’re looking to refine your skills or carve out a niche in event hosting, this workshop will provide you with the tools and knowledge necessary to successfully plan, promote, and execute engaging cocktail classes.

Why Attend This Workshop?
Led by John Pittman, a seasoned event curator with extensive experience in both the hospitality industry and digital marketing, this workshop offers a unique opportunity to blend practical bartending expertise with advanced marketing strategies. John has hosted hundreds of events and produced hundreds of viral videos, making him uniquely qualified to guide you through the nuances of leveraging cocktail classes as a powerful tool for brand building and business development.

Key Workshop Features:

Event Curation Essentials:

1. Learn how to plan and organize a cocktail class that highlights your expertise and attracts a targeted audience.
2. Understand the logistics of choosing the right venue, whether it's a home base or rotating locations, to maximize exposure and attendee engagement.

Effective Promotion Strategies:

1. Dive into proven marketing techniques tailored for the unique demands of promoting cocktail classes.
2. Explore how to create compelling content that converts viewers into attendees and generates inbound leads.

Sponsorship Acquisition:

1. Gain insights on how to approach and secure liquor sponsors to minimize overheads while providing attendees with an exceptional experience.
2. Learn the art of negotiating sponsorships that benefit both parties and enhance the overall quality of your events.

Monetization and Relationship Building:

1. Discover strategies to monetize your events through ticket sales, recurring classes, and upselling additional services.
2. Learn how to convert one-time attendees into long-term clients for private events and other offerings.

OTM Media Packages:

1. Take advantage of exclusive OTM media packages offered at a special rate during the workshop. These packages include professional headshots and promotional interviews, providing you with high-quality content to promote your personal brand and upcoming events.

Hands-On Implementation:

1. Walk away with a fully developed marketing strategy and a comprehensive content calendar specifically designed for your next event.
2. Participate in interactive sessions where you apply what you’ve learned to real-world scenarios, ensuring you have the confidence to execute your plans effectively.

Your Workshop Leader:

John Pittman brings a wealth of experience in digital marketing and content creation, with a background in hospitality management and a thriving career as a media entrepreneur. His insights into effective marketing and event strategies are invaluable for any industry professional. John has organized hundreds of events throughout his career in the hospitality industry, with dozens in recent months alone attracting over 100 attendees each. He has organized events not only for his own brand but also for other brands, including providing end-to-end curation for out-of-state clients looking to penetrate the Houston market. He has created hundreds of viral videos across the internet, produced thousands more, and currently manages a 3,000-member private online community. He is now the founder of OTM Media and Events, offering their expertise to those wishing to build their own brands.

More info on John Pittman

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Join Us:
Don’t miss this opportunity to transform your approach to hosting events and elevate your career in the hospitality industry. Spots are limited, and our exclusive OTM media packages are available on a first-come, first-served basis. Sign up today and take the first step towards becoming a standout event curator in the world of cocktails and hospitality.

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