Media and Event Marketing Workshop (Lunch is Included)

Join us for an in-depth workshop specifically designed for bartenders, bar managers, and hospitality professionals eager to elevate their careers by mastering the art of event curation Whether you’re looking to refine your skills or carve out a niche in event hosting, this workshop will provide you with the tools and knowledge necessary to successfully start your online and in-person brand development journey as well as turn that brand building into new ways to monetize with events.

What do you get when you attend this workshop:

1. As soon as you arrive receive a full brand audit so that we can accurately assess yours and your venues strengths
2. Walk away with a fully developed marketing strategy and a comprehensive content calendar for your brand. (We will also be providing you with a cocktail class curation blueprint so you can leave the class ready to launch an event immediately).
3. We provide a list to some of the software applications that we use for digital marketing and content creation as well as provide insight as to the equipment you may need for media or events.
4. Discover all of the creative ways you can add additional monetization to you shifts/events to create new revenue opportunities (ex. vendors, beverage products, service providers such as healthcare or lawyers)
5. You get access to watch a live content creation brainstorming session where we walk you through the steps as we go about finding an idea, scripting and forming that idea to fit our goal and then using our phones to create and edit the video. We will help you apply what you’ve learned immediately so that you have the option to content right away - ensuring you have the confidence to execute your plans effectively on your own as well as potentially getting an opportunity for viral content.

LUNCH IS INCLUDED with sign up

Also included with this class: OTM Media Packages

Take advantage of an exclusive OTM media package which includes professional headshots to upgrade your brand for flyers, proposals or even resumes (feel free to bring and extra change of clothes also).

Why Attend This Workshop?
This workshop offers a unique opportunity to blend your practical bartending community-building expertise with modern day advanced marketing strategies. Key Workshop Features include:

Effective Marketing Strategies:

1. Dive into proven marketing techniques tailored for the unique demands of promoting your top shifts or events. This includes in-person marketing strategies (we will help you find the best non-bar places to pull up and connect with potential customers based on your brand audit).
2. Also learn how to create compelling content that activates your current social circle as well as catching the interest of potential new customers online. We will spend time going over 3 pillars of content (entertainment, educational, inspirational and relevant).

Event Curation Essentials:

1. Learn how to plan and organize an event that highlights your expertise and attracts a targeted audience (ex. Cocktail class, game night, industry nights etc.)
2. Building out the event operational itinerary for the right venue, whether it's a home base or rotating locations, to maximize exposure and attendee engagement. (We will have a cocktail class operational itinerary for you as a guide)
3. Understand how to turn you first time event attendees into ongoing guests and potentially customers in other projects of yours with our community building strategies.
4. Learn how to have an event-day media collection strategy to help continue building your brand but also highlighting key attendees and partners.
5. Putting a proper event review system in place after the event so you can optimize and invite everyone back for next time.

Partnership and Collaborator Acquisition:

1. Gain insights on how to approach and secure sponsors to minimize overheads. (We will have liquor reps in attendance to show you exactly what you need to activate their support).
2. Learn the art of writing proposals and negotiating in a way that benefit both parties and enhance the overall impact of your shifts and events. (We will have a framework of the proposals/contracts we use when solidifying partnerships).

The Workshop Leader:

John Pittman brings a wealth of experience in digital marketing and content creation, with a background in hospitality management and media/event curation. His insights into effective marketing and event strategies are invaluable for any industry professional. John has organized hundreds of events throughout his career in the hospitality industry, with dozens in recent months alone attracting over 100 attendees each. He has organized events not only for his own brand but also for other brands, including providing end-to-end curation for out-of-state clients looking to penetrate the Houston market.

John has created hundreds of viral videos across the internet, produced thousands more, and currently manages a 3,000-member private online community. He is now the operator of OTM Media and Events, offering expertise to those wishing to build their own brands and grow their revenue opportunities.

More info on John Pittman

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Join Us:
Don’t miss this opportunity to transform your approach to hosting events and elevate your career in the hospitality industry. Spots are limited, and our exclusive OTM media packages are available on a first-come, first-served basis. Sign up today and take the first step towards becoming a standout event curator in the world of cocktails and hospitality.

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