MedCity INVEST Digital Health 2026 - Transforming Healthcare Through Tech
About this Event
Agenda
From Lab to Living Room: The Rise of Consumer Diagnostics
Info: From gut health analysis to STI check-ups to whole-body biomarker testing, patients are increasingly turning to direct-to-consumer diagnostics platforms for answers about their health. In this session, leaders from startups in this space will talk about the level of personalization, clinical rigor and consumer engagement needed in order for people to navigate this type of personal health data.
How Convenience Is Reshaping Clinical Strategy
Host: Arpan Parikh, Co-Founder and CEO, Kin Health
Info: Patients’ evolving preferences and expectations have forced health systems and digital health companies to rethink how care is delivered. This panel will dive into how providers are offering patients the level of consumer-centric convenience they’ve become accustomed to in other areas of their life — and how this shift can lead to improved loyalty, adherence and outcomes.
Cutting Out the Middlemen: The New Age of Consumer Drug Platforms
Host: Bethanie Baynes, Dir. of Payer Rel., Amazon Ph*rm*cy
Info: Consumers want healthcare to work like retail, with transparent pricing, home delivery, intuitive digital experiences and on-demand access. In response, drugmakers are reshaping how patients access and purchase medications by launching direct-to-consumer platforms that bypass middlemen, which could bring pharma closer to the patient than ever before. Hear pharma leaders explore how consumer-facing models are challenging traditional healthcare distribution channels, as well as discuss whether these new platforms can improve affordability and adherence.
The Payer's Role in the Consumer Health Era
Info: As healthcare becomes more and more consumer-driven, how are payers fitting into the equation? From covering direct-to-consumer digital health tools to integrating members’ wearable data to deploying voice AI for navigation and member support, payers are being pushed to go beyond traditional benefit design — and this discussion will shed light on how they are responding to rising consumer expectations.
Building the DTC Weight Loss Economy, One GLP-1 Script at a Time
Host: Tom Samuelson, CFO, Twin Health
Info: GLP-1 drugs are still one of the fastest-growing segments in digital health. Consumers have a wide array of direct-to-consumer weight loss platforms to choose from, but questions remain about unit economics, patient retention, payer involvement and long-term outcomes. This panel will explore how weight loss startups are structuring their businesses and engaging their patients to achieve health goals, as well as how they’re managing drug supply constraints and evolving beyond prescriptions into complete metabolic health offerings.
When Consumer Brands Enter Employers’ Benefits Stack
Host: Ali Diab, CEO, Collective Health
Info: The line between healthcare, consumer technology and employee benefits is blurring. More and more employers are partnering with consumer brands to deliver health services that feel more like retail experiences than traditional insurance offerings. Hear benefits leaders discuss how this trend is changing access and engagement.
How Are Wearables Changing Health Behavior?
Host: Tanvi Jayaraman, Clinical Lead of Health AI, Oura
Info: Millions of people across the country own wearable devices like smartwatches and smartrings every day. These devices have moved beyond step counting into the continuous monitoring of sleep, heart health, stress and metabolic signals. Listen to industry leaders discuss how they’re working to validate wearable data and integrate it into care delivery, as well as what they see coming down the pipeline in terms of reimbursement and regulatory pathways for wearable-driven care.
Where is it happening?
USD 316.63
