McMaster Digital Transformation Research Centre (MDTRC) Open House
Schedule
Fri Nov 15 2024 at 11:30 am to 01:00 pm
UTC-05:00Location
Ron Joyce Centre | DeGroote School of Business | Burlington, ON
About this Event
The McMaster Digital Transformation Research Centre (MDTRC) is hosting an open house, and we invite you for a visit to tour our labs, explore our cutting-edge infrastructure, and learn how you can leverage our labs and technologies for your research projects.
When: November 15th, 2024 from 11:30am to 1:00 pm
Where: MDTRC, 4th floor in the Ron Joyce Centre (RJC), DeGroote School of Business Burlington campus
Light refreshments will be served.
About Us
The McMaster Digital Transformation Research Centre (MDTRC) is a world-class research organization bringing together experts from the DeGroote School of Business, McMaster University, academia, industry, and beyond. The MDTRC conducts multidisciplinary research to better understand how the digital revolution impacts individuals, organizations, and society.
Technologies at the MDTRC
The MDTRC is situated within the field of Information Systems, with a particular focus on Neuro Information Systems (NeuroIS) —a subfield that leverages cognitive neuroscience and neurophysiological tools to gain deeper insights into users' interactions with technology. By integrating NeuroIS with traditional business research methods, we minimize the limitations of relying solely on self-reported data, providing a more comprehensive and unbiased understanding of user behaviour.
Labs at the MDTRC
We offer a variety of labs to support your research, including two usability labs for individual technology interactions, a boardroom for focus groups, and a reconfigurable lab for observing multiple participants in different environments (e.g., living room, classroom). The MDTRC also has a Mobile User-Experience Lab (MUXL)—a one-of-a-kind mobile lab that allows us to bring our full research infrastructure directly to the community, minimizing inclusion and accessibility barriers. All our labs are optimized to collect various types of data using our neurophysiological tools (such as eye-tracking, EEG, facial expression analysis, skin conductance, heartrate variability, etc.).
Note: If you’re interested in a tour but are unable to attend that event, please contact Brendan Stanley ([email protected]) to discuss an alternate option.
Where is it happening?
Ron Joyce Centre | DeGroote School of Business, 4350 South Service Road, Burlington, CanadaEvent Location & Nearby Stays:
CAD 0.00
