Maximize your Marketing Budget

Do you need help to make the most of a limited marketing budget?

Join us for the Maximize Your Marketing Budget Workshop to learn how to optimize your efforts.

Together, we’ll clarify:

• Where your marketing is stuck
• What you should do first
• How much it will cost to get results
• How to get the right help to accomplish your goals

Leave with a roadmap for success and a smile on your face!

This workshop will cover:

1.Where your marketing is stuck

Do enough people know about your products and services? Do they purchase? Do they purchase again? Do they tell other people about your business? Identify what’s working about your marketing and where you’re hitting roadblocks.

2.What to do first

With a clear understanding of your challenges, we’ll explore proven marketing tactics to address each type of issue. Choose the tactics that will make the most impact on your business.

3.How much it will cost to get results

What’s a fair price for marketing strategies, tactics and assets, such as a marketing plan, a website, a logo, and social media content creation? Understanding these costs will help you set a realistic budget.

4.How to get the right help with your marketing

Next, we’ll talk about who will do the work—you, a staff member, a student intern, a freelancer, or a marketing agency. We’ll weigh the pros and cons of each option so you can make the best decision for your business.

5.Create an action plan

The final step is to write down your marketing tactics, your ballpark budget, who will help you, and your next actions.

Why attend?

This interactive workshop will give you actionable insights you can immediately implement. Plus, you’ll receive a Maximize Your Marketing Playbook to capture your thoughts, decisions, and tasks.

About Workshop Presenter, Sandra Reimer

Through her business CoLabourNation, Sandra connects small business owners with Canadian freelancers who help them accelerate their success by handling marketing, communication, and administration. Sandra has been a freelance Communication Strategist for more than 20 years. She also served as a business mentor with the Rhyze Ventures Program. Learn more about CoLabourNation www.colabournation.ca.

Host or Publisher Waterloo Region Small Business Centre