MAXIMIZE 2023: The Competitive Edge


Mon Apr 03 2023 at 04:00 pm to Wed Apr 05 2023 at 04:00 pm


16641 La Cantera Pkwy | San Antonio, TX

An exclusive, CAN’T miss event hosted for the GovCon industry at the beautiful La Cantera Resort in San Antonio, Texas, on April 3-5, 2023.
About this Event
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The UnConference.

With the common goal of elevating performance and profitability, you will have the unmatched opportunity to connect with forward-thinking contractors, brokers, and suppliers who are influencing the market by creating winning game plans and taking advantage of world-class benefits, technology, and administrative tools at MAXIMIZE 2023: The Competitive Edge.

Secure your competitive edge in the #GovCon space as you learn from some of the industry’s most forward-thinking experts. From high-powered keynotes, expert panels, and speed dating to evening mixers and an individually-curated program schedule, MAXIMIZE 2023 will help optimize results for your organization.

Join us on April 3-5, 2023, at MAXIMIZE 2023: The Competitive Edge where government contractors, brokers, and suppliers will convene in an immersive experience to learn about and leverage the latest technologies and resources to MAXIMIZE efficiencies without sacrificing quality.

MAXIMIZE 2023: The Competitive Edge will offer the highest return for your education & travel investment.

Compete like a prime by gaining access to gold-medal game strategies and expert coaching to MAXIMIZE your results in 2023, as these experts highlight:

  • Why compliance is such a big deal to contractors
  • Transformational benefit plans for the #GovCon space that help you attract, engage and retain a high-performing workforce
  • Technology that delivers viable data NOW to help you streamline your business
  • Market activity: what’s on the forefront and who should you partner with, and how to partner with them

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Keynote Speaker

Jim Craig

Goaltender, 1980 Gold Medal Winning U.S. Olympic Hockey Team, President and Founder, Gold Medal Strategies and Author, Gold Medal Strategies, Business Lessons from America’s Miracle Team and We Win! Lessons on Life, Business, and Building Your Own Miracle Team

Jim Craig is widely known as the heart and soul of the 1980 USA Olympic Hockey team. The “Miracle on Ice” victory for the United States over the vaunted, seemingly unbeatable Soviet Union team is largely regarded as one of the most extraordinary sports victories of all time, and the team’s success is attributed to exceptional teamwork. Jim has parlayed his incredible work ethic and determination into an impressive sales career, spanning over 30 years. He has also translated many of the essential teamwork principles from the Olympics into successful business methods.


Jim Campbell

Founder & CEO, AXIM Fringe Solutions Group

Jim Campbell is the founder and CEO of AXIM Fringe Solutions Group, LLC. Following an Honorable Discharge for medical reasons from the U.S. Marine Corps, Jim began a career in the health insurance business working for United Healthcare (UHC), where he re-established UHC’s small business platform in the state of Maryland. Since 2004, Jim built on that experience by starting a small private benefits brokerage and financial planning firm, where he spent six successful years. This was a formative experience that reinforced for Jim the value of solid business practices and relationships. In 2011, Jim created AXIM Fringe Solutions Group – the nation’s first and only health and welfare administration and compliance firm that is a government contractor.

As founder/CEO, Jim oversees all aspects of the business and assists clients and teams build the best solutions for benefits and administration of H/W while understanding the impact of the various requirements and nuances therein. The AXIM team provides industry-leading compliance technology and much-needed guidance on how to maximize benefits, administration, and compliance reporting of the H/W while maximizing the profitability of government contracts.

Program Schedule

All activities take place at La Cantera Resort


All day - Relax or connect with peers at the luxurious La Cantera Resort that features 7 Texas-inspired restaurants and bars, the luxurious Loma de Vida Spa & Wellness; relaxing pools, and 18 holes of Championship Golf

  • 3:00 PM - 5:00 PM Early Registration
  • 3:00 PM - 5:00 PM Sponsor Booth Set Up
  • 5:00 PM - 7:30 PM Dinner on your own
  • 7:30 PM - 9:00 PM MAXIMIZE 2023 Opening Party
  • Hosted Suites


  • 8:00 AM - 9:00 AM Registration
  • 8:00 AM - 9:00 AM Continental Breakfast with #GovCon Innovators
  • 9:00 AM -12:00 PM MAXIMIZE 2023: The Competitive Edge - program session 1
  • 12:00 PM -1:30 PM Luncheon
  • 1:30 PM - 4:30 PM MAXIMIZE 2023: The Competitive Edge - program session 2
  • 4:30 PM - 6:00 PM Cocktails & Conversations
  • Dinner on your own
  • Hosted Suites


  • 9:00 AM - 11:30 AM MAXIMIZE 2023 - Session 3
  • 11:30 AM -1:00 PM Luncheon & Networking
  • 1:00 PM -4:00 PM MAXIMIZE 2023: The Competitive Edge program session 4

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La Cantera Resort & Spa

16641 La Cantera Parkway, San Antonio, TX 78256 USA

The #1 Resort in the Southwest & Texas, according to the 2022 Conde Nast's Readers' Choice Awards

La Cantera has built a reputation for its thoughtful service, its elegant design and its breathtaking views. This exquisite resort and spa offers beautiful indoor and outdoor spaces that naturally foster engaging conversations and networking.

Experience awe-inspiring views everywhere you turn on the property as La Cantera features Texas-inspired restaurants and bars, the luxurious Loma de Vida Spa & Wellness, and 18 holes of Championship Golf.

Relax and rejuvenate after an engaging day at the MAXIMIZE 2023 in the beautiful rooms, suites and boutique-style villas.

We have reserved a limited block of rooms at a daily rate of $309 + $20 (resort fee) + tax available through March 4, 2023.

This hotel will sell out. Book your reservations today.

Booking Link:

You can also call to pick up a room from our block. Call: 855-499-2960 and reference the MAXIMIZE 2023 or provide our group code: AXD323A

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Cancellation Policy - Live Event Attendees

Refunds, less a $50 processing fee, will be extended for live MAXIMIZE Conference registrations cancelled at least one month prior to the event (3/03/2023). No refunds for the live event will be extended after 3/04/2023. Registrations may, however, be transferred to another guest at any time.

Guests staying at the La Cantera Resort or other hotels in the area should review that property’s cancellation policy. Event attendees are responsible for making their own hotel cancellations.


Where is it happening?

16641 La Cantera Pkwy, 16641 La Cantera Parkway, San Antonio, United States

Event Location & Nearby Stays:


USD 300.00 to USD 2000.00

AXIM Fringe Solutions Group

Host or Publisher AXIM Fringe Solutions Group

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