Matcha Workshop with MICHI X When Nature Calls

Introducing MICHI, Amsterdam-born matcha brand created with heart and hustle by best friends Mark and Filip. Mark and Filip's shared passion for wellness, culture, aesthetics and bold new flavours led them to Japan, where they discovered the true artistry of matcha. Inspired, they are now on a mission to share their knowledge and bring the finest ceremonial-grade matcha for the first time to the heart of Amsterdam at When Nature Calls.
At MICHI, every cup is a celebration of the perfect blend of tradition and modernity. All our matcha is sourced from Japan, its transparent, ethical and has a strong focus on sustainably, ensuring a rich, authentic taste that energizes and uplifts.
MICHI invites you to introduce purpose and positivity in to you day, Whether you’re a long-time matcha enthusiast or just beginning your journey

Welcome & Introduction

• Meet your hosts and learn the history and cultural significance of matcha, including its role in Buddhist meditation rituals.
• Explore the traditions of the Japanese matcha tea ceremony, mindfulness, and the concept of wabi-sabi.

Understanding Matcha

• What makes matcha unique?
• Discover how it’s produced, its health effects, and the differences between ceremonial and culinary grades.

Tools & Techniques

• Get introduced to essential matcha tools (chawan, chasen, chashaku, etc.).
• Watch a quick demo on measuring and preparing matcha.

Hands-On Matcha Making

• Make your own matcha with step-by-step guidance.
• Learn whisking techniques and customize the strength to suit your taste.

Tasting & Discussion

• Savor your creation while exploring flavor notes, aroma, and texture.
• Engage in an open Q&A session about matcha tips and uses.

Wrap-Up

• We will recap the key points and take home a recipe card and free matcha sample to continue your journey!

Host or Publisher When Nature Calls - Center for Self Optimisation