Mastering the Marketing Puzzle

Name: Mastering the Marketing Puzzle
Start: 2026-03-25T16:00:00-05:00
End: 2026-03-25T18:30:00-05:00
Location: Aurora Regional Economic Alliance

Schedule

Wed Mar 25 2026 at 04:00 pm to 06:30 pm

UTC-05:00

Location

Aurora Regional Economic Alliance | Aurora, IL

Build a Marketing System That Actually Works
If you’ve ever thought, “I’ve tried everything in advertising and nothing works,” you’re not alone—and you don’t have to stay stuck.
Join Gwen Allen, Senior Marketing Consultant with Nelson Multi-Media, for Mastering the Marketing Puzzle, an educational session designed for business owners who want clarity, consistency, and real results from their marketing.
Marketing isn’t a collection of random tactics—it’s a system, much like a puzzle. Every piece has a role, and real growth happens when those pieces work together.
In today’s world, consumers are exposed to more than 10,000 advertisements every day. The brands that win are the ones with a clear, aligned strategy that cuts through the clutter with a consistent and memorable message.
During this session, you’ll learn how each marketing channel fits into the bigger picture:
Radio builds mass awareness, reach, and repetition—creating trust and top-of-mind awareness
(92% of Americans listen at least 3x per week – Nielsen Ratings 2025)
Digital advertising captures active shoppers and reinforces your message
(90% of Americans use the internet – Sprinklr)
Social media builds personality and engagement
(74% of Americans are active social media users – Sprinklr)
Website & online presence convert interest into action
In-store experience, promotions, and customer service fulfill the brand promise and build loyalty
Individually, each channel can help, but when messaging, tone, and timing are aligned across all platforms, your brand becomes clearer, stronger, and more memorable.
By the end of this event, business owners will walk away with a practical framework for making smarter marketing decisions and building a strategy that delivers lasting results.
About the Speaker:
Gwen Allen, Senior Marketing Consultant with Nelson Multi-Media
Admission:
Member: $25
Non-member: $35