Mastering the Consultative Sales Conversation

As part of our Wednesday Workshop Series for established entrepreneurs, this session explores how to improve sales conversations by moving beyond generic pitches and toward a more consultative approach.

Many business owners lose sales because they talk too soon, lead with features, or fail to uncover what the buyer truly needs. This workshop will help participants ask better questions, diagnose buyer priorities, connect their solution to the buyer’s situation, and guide the conversation toward a clear next step.

In this workshop, participants will learn how to:

• Open a sales conversation with purpose, benefit, and permission to proceed
• Ask questions that uncover needs, concerns, consequences, and desired outcomes
• Listen for buyer priorities and signals that indicate readiness
• Connect features and benefits to what matters most to the buyer
• Adapt the conversation to different buyer styles
• Handle objections and move the sale forward

This session is designed for entrepreneurs who want to build buyer trust, improve conversion, and create more productive sales conversations without relying on pressure-based selling.

• Expert insights from experienced business leaders and SCORE mentors
• Strategic guidance to help you scale sustainably and confidently
• Valuable networking opportunities with like-minded business owners
• Peer connections and collaboration with others facing similar growth challenges
• Meaningful conversations that can lead to partnerships, referrals, and new opportunities

Held at the luxurious Building, a premier high-rise in Central Phoenix, offering a professional and inspiring setting designed for learning, collaboration, and connection.

Light Refreshments Available

Free on-street parking and/or parking garage validated.

Space is limited — register now to reserve your seat.

Know what’s Happening Next — before everyone else does.

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Host or Publisher SCORE Greater Phoenix