Mastering Tactile Marketing: AMA Indy + Indy Marketers at Tactive
About this Event
Get hands-on with the craft of tactile marketing, connect with Indianapolis’ marketing and creative community, and discover how physical experiences can make your brand more memorable.
What does it take to turn an idea into something people can see, feel, touch, and remember?
Join AMA Indy, Indy Marketers, and Tactive for a one-of-a-kind Happy Hour + Keynote Speaker event at Tactive. You’ll get an inside look at the craft behind tactile marketing and see how a design moves from concept to finished print. Then, roll up your sleeves and create your own screen-printed piece to take home.
The evening will also feature “The Craft That Cuts Through: Why Physical Marketing Is the Most Underestimated Tool in Your Stack,” presented by Robin Lanning of Tactive.
But the craft doesn’t stop at the print shop.
You’ll also get a preview of , AMA Indy’s local marketing conference taking place October 1 at The INDUSTRY. This year’s theme, Mastering the Craft: Excellence Is a Practice, is a reminder that great marketing isn’t accidental. It’s built through curiosity, practice, refinement, and a commitment to getting better at what we do.
Come experience the craft behind the print, connect with your fellow marketing and creative professionals, and leave inspired to keep mastering your own.
Presented by AMA Indy, Indy Marketers, and Tactive.
Presentation | The Craft That Cuts Through: Why Physical Marketing is the Most Underestimated Tool in Your Stack
Physical marketing is one of the most powerful tools in your stack. Most marketers just don't know how to use it yet. Join Robin Lanning of Tactive to learn why tactile experiences create the kind of connection digital never will, and walk away with a framework you can put to work immediately.
About Robin Lanning
Robin Lanning is Vice President of Sales & Marketing at Tactive, an Indianapolis-based creative production partner helping brands bring big ideas to life through print, promotional products, apparel, direct mail, and memorable brand experiences. She leads Tactive’s sales, marketing, and client success teams with a focus on turning creative ideas into smart, executable strategies that drive real business results.
An active leader in the performing arts community, Robin also serves on the Board of Directors for The District Theatre (Indianapolis, IN) and Phantom Regiment (Rockford, IL). Robin brings a unique perspective on the intersection of marketing, sales, customer experience, and relationship-building.
PARKING
Parking is available on all three sides of the building. Overflow parking is also available in the 16th Street lot.
Please do not park at neighboring businesses or block any right-of-way. An aerial parking map is included below for reference to help you find the best parking options.
Agenda
🕑: 04:30 PM - 05:45 PM
Happy Hour + Open House
Info: Arrive as time allows. During this time, Tactive's facilities will be open to explore. Enjoy drinks and snacks, and screen print your very own tote bag!
🕑: 05:45 PM - 06:10 PM
Presentation | The Craft That Cuts Through
Info: Join Robin Lanning of Tactive to learn why tactile experiences create the kind of connection digital never will, and walk away with a framework you can put to work immediately.
🕑: 06:10 PM - 06:20 PM
Q&A
🕑: 06:20 PM - 06:30 PM
Announcements
Info: Hear about upcoming events & info from AMA Indy and Indy Marketers.
🕑: 06:30 PM - 07:00 PM
Networking
Info: Stick around for a few and network, ask questions or feel free to head out.
Where is it happening?
Event Location & Nearby Stays:
USD 10.00
