Mastering Social Media: Trends, Time Hacks, and Influencer Strategies

In this session, you’ll take your social media strategy to the next level by learning how to:

• Harness social listening: learn how to monitor industry conversations to uncover trends, understand your audience and competitors.
• Trendspot with purpose: discover ways to evaluate social media trends and participate in the ones that align with your brand’s identity and business goals.
• Maximize your time: explore time saving strategies and tools to manage your social media effectively while juggling other demands of running a business.
• UGC and Influencer strategies: understand how to incorporate user-generated content and partner with influencers to amplify your reach and enhance credibility.

Laura Rychlik, Engagement Manager, Hootsuite

With almost a decade of experience in digital marketing, Laura helps businesses navigate the complex and ever-changing world of social media. As an Engagement Manager at Hootsuite, she delivers personalized workshops and strategy webinars to customers with the goal of helping them up-level their social media strategies, build employee advocacy programs or understand how to showcase return-on-investment (ROI). You can also catch her LinkedIn podcast Morning Owls where her and her co-host dive into industry news, trends and tactics to try on social.

Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises.

Host or Publisher Enthuse Foundation