Mastering Pricing Strategies: A BenchPress Breakfast with Peter Czapp

In a world where client budgets are being cut and agency profit margins squeezed, this session is perfect for those looking to refresh their approach to pricing and boost profits. You’ll enjoy a morning filled with practical insights and lively discussion (plus great coffee and pastries).

Key Takeaways:

• Understanding value-based pricing: Learn how to align your pricing with the true value you deliver, ensuring you’re fairly compensated for your efforts.
• Communicating your worth: Discover how to talk about your agency’s value in a way that resonates with clients and turns pricing discussions into positive experiences.
• Pricing models that work: Explore key pricing models to find what suits your agency and will help you win more new business.
• Overcoming pricing objections: Gain practical techniques to handle objections with confidence and ensure you maintain your margins.
• Implementing price increases: Find out how to introduce price changes smoothly, keeping clients happy whilst boosting profitability.

Why Attend?

This workshop offers you the chance to connect with fellow agency leaders, share real-world experience, and get practical tips that you can implement straight away. Led by Peter Czapp, co-founder of The Wow Company, this session is a unique opportunity to benefit from deep industry insights and experience.

Please note: Places are limited. We expect this event to sell out quickly and will not be able to increase capacity - please book your spot if you would like to attend.

Meet Your Host:

Peter Czapp, co-founder of The Wow Company and industry benchmarking expert, brings years of experience supporting agency leaders. Known for his insightful, uplifting, and engaging approach, Peter is dedicated to helping agencies unlock their potential. With a wealth of knowledge in pricing strategies and a passion for helping agencies achieve their potential, Peter will lead this interactive workshop, offering valuable tips and encouragement throughout the session.

About BenchPress:

BenchPress is the industry’s most comprehensive benchmarking survey for agencies, providing essential insights into key trends and performance metrics. Founded by The Wow Company, BenchPress equips agency leaders with the data they need to make informed decisions, compare their performance, and identify opportunities for growth. By participating in BenchPress, you gain access to powerful knowledge that can help steer your agency towards greater success.

Host or Publisher The Wow Company