Mastering Pay-Per-Click Advertising: A Practical Workshop for Businesses
About this Event
Want to understand how Pay-Per-Click (PPC) advertising could support your business?
This introductory PPC workshop is designed for business owners and marketing enthusiasts who want to understand paid online advertising and how it can fit into a wider digital marketing strategy.
Led by PPC experts from OCPR, a Sheffield-based digital marketing agency, the workshop will provide practical insights into PPC strategy, campaign optimisation, reporting and advertising across platforms including Google Ads, Meta Ads and LinkedIn Ads.
Whether you're new to PPC or want to better understand existing campaigns, you'll develop foundational knowledge to help you make more informed decisions about your online advertising.
What will I learn?
During this workshop, you'll explore:
PPC advertising and how it works
Develop a clear understanding of Pay-Per-Click advertising and its potential benefits for your business.
Creating a PPC strategy
Learn how to develop PPC strategies around your industry and business goals.
Google Ads, Meta Ads and LinkedIn Ads
Explore how to set up and optimise PPC campaigns across advertising platforms including Google Ads, Meta Ads and LinkedIn Ads.
Improving PPC return on investment
Explore techniques for maximising the return on investment (ROI) from your PPC activity.
PPC account auditing
Get hands-on experience auditing PPC accounts and understanding what to look for.
Understanding PPC data and reporting
Learn how to interpret PPC data and turn your findings into actionable reports.
Integrating PPC with digital marketing
Understand how PPC can work alongside your wider digital marketing strategy.
Who is this PPC workshop for?
This introductory workshop is designed for business owners and marketing enthusiasts who want to better understand PPC advertising.
It's suitable for people who are new to PPC as well as those who want to improve their understanding of existing PPC campaigns.
Which advertising platforms will be covered?
The workshop will explore PPC campaigns across platforms including:
- Google Ads
- Meta Ads
- LinkedIn Ads
You'll look at how campaigns can be set up and optimised across these platforms as part of your wider PPC strategy.
Who will deliver the workshop?
The workshop will be led by PPC experts from OCPR, a Sheffield-based digital marketing agency.
Date: 15 Oct
Time: 10am - 12:30pm
Venue: Electric Works, 3 Concourse Way, Sheffield City Centre, Sheffield S1 2BJ
Where is it happening?
Event Location & Nearby Stays:
GBP 0.00
