Mastering Customer Adoption & Engagement in B2B eCommerce

This event is for eCommerce practitioners and executives

As manufacturers and distributors rapidly integrate digital innovations, the challenge of ensuring sustained customer adoption and engagement remains a critical hurdle. While B2B buyers show clear intentions to go digital, many B2B sellers face difficulties in encouraging their customers to not only start but also consistently use their B2B store fronts.

Join us for an enlightening educational program, presented in partnership by the B2B eCommerce Association and eClerx. This event will bring together industry leaders and experts to share actionable strategies for tackling the challenges of customer adoption and engagement. You will gain practical tools and techniques to improve the customer journey, boost engagement, and ensure effective adoption of your digital solutions.

• Practical Strategies: Gain hands-on insights into building effective customer engagement practices and overcoming common pitfalls.
• Interactive Sessions: Participate in discussions and workshops designed to address your specific challenges and questions.
• Expert Panels: Hear from top industry professionals who will share their experiences and success stories.
• Networking: Meet and learn from other B2B professionals like you

Don’t miss this opportunity to transform your approach to customer adoption and engagement in the digital age. Secure your spot today and take the next step towards optimizing your B2B eCommerce strategy!

Justin King: Justin King is a renowned thought leader in the B2B eCommerce industry with over 20 years of experience. As the author of the best-selling book "Digital Branch Secrets," Justin offers valuable insights and strategies for companies looking to optimize their online presence and increase their revenue.

Jason Hein: A veteran with over 25 years in B2B, Jason Hein has been merchandising products on paper and online since fax machines were still relevant. He has built some of the most successful digital customer experiences for some of the biggest, most successful digital leaders in B2B distribution and manufacturing.

Samuel Aldinger: Sam Aldinger has dedicated over 20 years to Fastenal, specializing in Product Development and Supply Chain. Throughout his tenure, he has honed his expertise in leadership, process development, content management, and global supply chain optimization. Sam is renowned for his ability to develop high-performing teams, streamline processes, and achieve significant cost reductions.

Jay Schneider: Jay Schneider is a noted author, speaker, visionary and evangelist in B2B eCommerce and digital transformation. Jay is the founder of B2B-Squared where he assists manufacturers and distributors with technology, strategy and marketing automation.

This event is for eCommerce practitioners and executives only and is not open to professionals working for technology vendors and system integrators. Please subscribe to the B2BEA to learn more about our vendor events.

Host or Publisher B2B eCommerce Association