Masterclass: Senior Care Industry + AI Advantage

A one-day, high-impact masterclass with Erika CrossleyThursday, AUG 28 | 8 AM – 5 PM | Houston, Texas

Everywhere you look, businesses are talking about AI. Some people are overwhelmed. Others are pretending it doesn’t apply to them. But the smartest senior care leaders? They’re leaning in. They’re learning how to use tools like ChatGPT, Gemini, Grok, and Copilot to make better decisions, win better partnerships, and run more efficient operations—with less stress, less overhead, and more freedom.

This masterclass isn’t for coders. It’s not for “tech people.” It’s for senior care operators, agency owners, business development leaders, marketers, HR directors, administrators, and entrepreneurs who are ready to stay ahead of the curve—without needing to be an expert.

If you’ve ever thought:

• “I want my business to grow, but I’m tired of chasing leads.”
• “I wish I had more time in the day—or someone who could just do it for me.”
• “How do I partner with hospitals or ALFs when they already have vendors?”
• “I’m doing everything manually and I know there’s a better way.”

This day is built for you.

This isn’t a presentation—it’s a working session. You’ll leave knowing exactly how to use AI to:

• Identify and target high-value referral sources like hospitals, SNFs, and ACOs with the exact right messaging using ChatGPT and Gemini.
• Use AI to create warm intros, automate strategic outreach, and position your company as the obvious choice.
• Build a high-conversion Preferred Provider Playbook that shortens your sales cycle and increases deal size.

• Automate onboarding, new hire paperwork, and compliance checklists.
• Use AI to write job posts, screen applicants, and analyze turnover patterns.
• Improve caregiver morale by removing friction and manual processes.

• Create weekly social media posts, email campaigns, and branded content—without hiring an agency.
• Use Canva AI and ChatGPT to design on-brand, localized, and personalized campaigns.
• Build authority by repurposing your reviews, testimonials, and staff stories into referral-worthy content.

• Automate monthly reporting, billing reconciliations, incident logs, and documentation summaries.
• Prep for surveys, audits, and credentialing with AI-curated checklists and response libraries.

• Collapse time by creating AI agents that manage your CRM, re-engage cold leads, and even schedule your tours.
• Map out new service lines and partnerships using AI-powered market research and competitive positioning.
• Create an AI that thinks like you—to handle tasks like a mini CEO in your pocket.

Because the world just changed.

• 76% of senior living executives are already piloting or implementing AI—across operations, engagement, staffing, and marketing.
• 55 million Baby Boomers are aging into care—and they expect personalization, tech fluency, and seamless experiences.
• The new federal bill includes $1 trillion in Medicaid cuts and $50 billion in AI infrastructure grants—that’s funding if you’re prepared, and losses if you’re not.
• States are actively passing new AI regulations in healthcare—meaning you need to implement AI intelligently and in alignment with compliance standards.

This isn’t just about staying relevant. It’s about staying open, staying funded, and staying competitive.

Erika CrossleyFounder of AURA Systems | AI Architect | 20-Year Senior Care Veteran

You won’t be learning from a software rep or some marketing influencer who just discovered AI last month.

You’ll be learning from someone who’s lived it—licensed the businesses, built the teams, walked the floor, won the contracts, and built the automation herself. I created AURA because I was tired of watching incredible operators get left behind—not because they weren’t smart, but because they didn’t know what was available.

I’ve helped agencies, communities, and consultants across the country install automation that reduces stress, increases revenue, and puts their time back where it matters.

And now I’m teaching you exactly how I do it.

Host or Publisher Techpreneur.Life