Masterclass in Amsterdam: Creating & Monetizing Signature Coaching Programs
About this Event
Paid, Purposeful and In Demand: Best Practices for Creating & Monetizing Signature Coaching Programs with
From sporadic coaching to a signature program.
How do you turn your coaching experience, expertise and ideas into an offering that clients can clearly understand—and want to invest in?
Join us in Amsterdam on 3 October for an interactive masterclass with Nadezhda Mihaylova, followed by an evening of conversation and connection with the Erickson coaching community.
Designed for practicing coaches, Erickson alumni and learners, as well as aspiring coaches, this session goes beyond developing strong coaching skills. Together, we’ll explore how coaches can shape their experience into signature programs, make effective use of group coaching, and approach the business side of coaching with greater clarity and intention.
If you’re already coaching, this is an opportunity to look at how you can move from individual or sporadic engagements toward a more focused and sustainable coaching offer.
If you’re considering becoming a coach, you’ll gain a practical glimpse into how professional coaches can translate their skills and experience into programs that create value for clients.
What You’ll Explore
During this 90-minute masterclass, Nadezhda will guide an interactive exploration of three key areas:
- Leveraging group coaching to expand the way you work with clients and create meaningful learning experiences
- Turning your experience and familiar models into signature coaching programs that reflect your strengths, perspective and expertise
- Best practices for selling signature programs, including how to communicate their value with clarity and confidence
There will also be space for group coaching and practice sharing, giving you the opportunity to exchange ideas, learn from other coaches and explore your own signature-program possibilities.
Bonus Material
We’ll also touch on some of the internal shifts that often accompany building a coaching practice, including:
- Moving from learner to earner and stepping more fully into your professional identity
- Exploring your relationship with money and pricing
- Finding and refining your niche
- Developing the confidence to communicate what you offer and whom you serve
The learning continues beyond the masterclass.
We’ll spend the rest of the evening connecting over drinks and snacks, with time to exchange ideas, meet fellow coaches and aspiring coaches, and connect with the Erickson community in the Netherlands.
Who Is It For?
Practicing coaches
Whether you’re working with your first clients or already running an established practice, you’ll have space to explore how your knowledge and experience could become a more clearly defined signature offer.
Aspiring coaches
Curious about what happens after coach training? This evening offers a practical look at how coaching skills can evolve into a professional practice—and an opportunity to meet people already on that journey.
Erickson alumni and learners
Reconnect with the community, refresh your thinking and explore practical ways to develop the business behind your coaching.
You don’t need to be an Erickson graduate to join us.
Event Details
📅 Saturday, 3 October 2026
🕡 6:30 PM–9:00 PM
📍 The Manor Amsterdam
🎟️ CAD $49*
Eventbrite will automatically display the equivalent price in euros.
Your ticket includes:
- Access to the 90-minute Paid, Purposeful and In Demand masterclass
- CCEs for eligible participants
- Practical exercises, group coaching and practice sharing
- Snacks and a drink
- Time to connect with the Erickson coaching community
*Erickson Plus Premium members can attend the masterclass at no additional cost. Ask Cory or Rania for your PROMO Code if you don't have it already.
Your Evening
6:30 PM — Welcome & Masterclass with Nadezhda
8:15 PM — Drinks, snacks & community connection
9:00 PM — Evening concludes
Meet Nadezhda Mihaylova
Nadezhda Mihaylova is a professional coach, mentor coach and Erickson facilitator with more than 20 years of experience in leadership development and personal growth.
Before and alongside her coaching career, Nadezhda spent 10 years leading and empowering high-performing teams in fast-paced business environments. Today, she works internationally as a coach, facilitator and mentor coach across Europe, Asia, Africa and North America, with experience supporting leaders and organizations including Google, SAP, Hewlett Packard Enterprise, Nestlé, Coca-Cola, Danone and Heineken.
An ICF Professional Certified Coach (PCC) and Erickson Certified Professional Coach, Nadezhda has been facilitating The Art & Science of Coaching™ since 2015.
Her solution-focused, values-based approach brings together coaching expertise with the realities of building a professional practice—making this an opportunity to explore not only how you coach, but how you can shape your experience into an offer that is purposeful, recognizable and sustainable.
From Coaching Sessions to a Signature Offer
There is no single formula for building a successful coaching practice.
But there is value in becoming clearer about the experience you bring, the people you want to serve, the transformation you want to support, and how those elements can come together in a coaching program that is distinctly yours.
This masterclass is an invitation to explore that next step.
And if your coaching journey is only beginning, come and see what could become possible.
Reserve your place and join Nadezhda and the Erickson community in Amsterdam on 3 October.
Where is it happening?
Event Location & Nearby Stays:
CAD 49.00
