Masterclass: Branded Interactions
Schedule
Wed Feb 08 2023 at 09:00 am to 03:00 pm
Location
Grand Hotel Oslo | Oslo, OS
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Kampanje welcomes you to Grand Hotel Oslo on February 8th for the Masterclass: Branded Interactions –Living Brands for a new Era (Full-Day Seminar with Marco Spies)?? Welcome to this unique opportunity to learn from and discuss with one of Europe's most acknowledged brand designers! ??
Branded Interaction Design (BIxD) – the brand-compliant design of interactive applications – goes far beyond visual design. BIxD changes everyday agency life. And the job description of the designer. Current brand communication focuses on digital touchpoints, with new ones being created all the time. Designing them coherently in alignment with the brand poses challenges for companies and agencies.
The seminar teaches a workflow that closely integrates conception, design and technical implementation, including prototyping and testing. Here we will go through the BIxD process and various methods from user experience design, brand strategy and design thinking in a hands-on manner.
?? THE SPEAKER ??
Marco Spies is an interaction designer and brand consultant, and founder of think moto – a design and innovation agency based in Berlin, Germany. He is also the author of the book "Branded Interactions" – the standard work on digital brand management on universities in Germany.
? GOAL OF THE SEMINAR ?
Creating a user-centric brand experience across a wide variety of brand touchpoints is what the seminar is all about. Brands must be alive, constantly changing. That’s why flexible, identity-creating design systems are replacing classic logo-centric corporate design. The spectrum of brand signatures to be designed continues to expand.
Marco Spies shows how to tackle this complex, multidisciplinary task while keeping the needs of users in mind, as well as the personality of the brand and the overall corporate goals.
??♀️ WHO IS THE MASTERCLASS FOR? ??♂️
They impart indispensable know-how to design professionals in agencies, start-ups and companies, to UX and UI designers, to concept and information architects, to service, product and corporate designers, as well as to sound and motion designers or to brand and marketing managers.
Welcome to Grand Hotel Oslo on February 8th!
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Where is it happening?
Grand Hotel Oslo, Karl Johans gate 31,Oslo, NorwayEvent Location & Nearby Stays:
