Master Compelling Job Ads That Attract Better Talent [Perth Masterclass]

Schedule

Wed Jun 14 2023 at 09:00 am to 05:00 pm

Location

Perth | Perth, WA

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The Talent Acquisition & Recruitment Professional’s Job Ad Writing Masterclass. Perth CBD In-Person Full Day Masterclass.
About this Event
The Talent Acquisition & Recruitment Professional’s Job Ad Writing Masterclass & Certification

What is the event?

Master the skill of writing highly persuasive job ads that generate high-quality applications, by completing a certification in Job Ad writing.

Expertly written job ads will improve the quality and quantity of people applying to your roles, while simultaneously promoting your employment brand.

Spend a full day with Australia’s only certified copywriters that have over 10 years of experience running job ad writing training, as they break down step by step the exact approach to attracting more talent by improving your job ads.

All The Details

This is a hands-on full-day workshop hosted in our Barangaroo offices overlooking the Sydney Harbour. The session will be fully catered and you will be in a room full of HR and talent acquisition professionals that are dedicated to improving their craft.

In this live, in-person workshop, we'll cover:

  • The fundamental mistake almost every talent acquisition professional is making in their job adverts
  • Making the mental shift from screening candidates to instead selling the role
  • Understanding your candidate motivations, and writing for an audience of one
  • Improve the structure of your job ads so they prioritise what matters most
  • Using language that engages your audience
  • A simple hack to get more viewers to your job adverts
  • An easy-to-follow formula guaranteed to improve your ad writing
  • A checklist of all the questions you need to be asking hiring managers when writing a compelling job advert
  • And last, but certainly not least… we'll show you the (free!) insurance policy you need to be using with every single job ad
Does This Sound Familiar?

Are you struggling with:

  • Internal stakeholders becoming concerned or impatient about their open job requisitions
  • Low quality applications that don’t fit your needs
  • Stuck reposting the same ads that didn’t work last time
  • A rapidly growing cost per hire

Sure, improving your job ads isn't the only piece of the puzzle - but it is a crucial component that can be immediately improved.

Recruitment Has Never Been More Competitive

We have never seen a more important time for job ads, but unfortunately most of us are not getting it right.

Right now in April 2023 Australia has our lowest unemployment rate in the last 50 years. During 2022 Seek ad numbers hit the highest on record in their 23-year history, while applications per job are the lowest they’ve ever been.

Australia has a widening structural skills shortage, and skilled migration, while increasing post-COVID, hasn't made a dent in the demand for new roles.

This means that organisations will be competing for a smaller pool of candidates than ever before, and you need to make sure your ads are standing out.

Most organisations just don't get it right. They'll take an old ad or template ad and post it on Seek or LinkedIn with no thought about the audience they're trying to attract.

If you want to produce an engaging job ad that attracts the right talent, then you need to understand what candidates want, how to structure your ad for maximum impact and how to demonstrate why someone should choose to work with your organisation.


Introducing: The Talent Acquisition Professionals Job Ad Writing Master Class

The Talent Acquisition Professional’s Job Ad Workshop is a full-day workshop where you will learn how to write job ads that attract the right people.

You will develop a step-by-step understanding of how to improve the performance of your job ads, and how to target passive job seekers.

Learn how to incorporate copywriting fundamentals, emotional triggers, and structure a more persuasive job ad that will ultimately attract a full pipeline of high-quality talent. Watch your talent pool grow as you implement the tools learnt in this certification.

Leave With An Immediately Actionable Skill

You will leave this workshop knowing exactly how to write job ads that get the attention of candidates and persuade them to apply. You will learn how to effectively talk about the features of your company such as culture and benefits. You will also learn how to identify the top talent needs, motivations, and frustrations and use those in your job ads. You will learn persuasive direct response copywriting techniques that help nudge the right people towards saying yes.


Better Applicants Forever...For The Price Of A Single Job Ad

Investing in your organisation's ability to attract better people through higher-quality ads makes financial sense. As soon as your job ads are more compelling then you will reap the benefits:

  • Improved quality and relevancy of applications: Applicants will be more qualified and motivated to apply for your roles
  • Improved volume of job ad applications: You'll see more applicants for each role
  • Save money on not posting the same role multiple times: You won't be posting the same role again and again because you aren’t getting enough of the right people applying

About Your Trainers

Sean Withford

With two decades of experience in the talent and recruitment industry, Sean Withford is a renowned specialist in recruitment marketing. His expertise spans from strategic talent acquisition to crafting compelling job advertisements that attract high-quality candidates. Sean is a certified copywriter and has a strong background in creating persuasive, results-driven content. Over the past five years, he has successfully run job ad writing workshops, equipping numerous talent acquisition professionals with the essential skills needed to stand out in the competitive recruitment landscape.

Rich Rowe

In his previous role as the Global Digital Director at Michael Page, Rich developed and implemented ad writing training that significantly increased the company's global visibility, doubling the number of applications received. His innovative approach to copywriting has transformed recruitment processes, and his strategies continue to deliver remarkable results. Rich's unique insights and hands-on experience make him an invaluable resource for those wanting to harness the power of effective job ad writing.

These seasoned professionals are ready to share their wealth of knowledge and practical strategies to help you revolutionise your approach to job ad writing. Join Sean and Rich in this workshop and empower your recruitment processes with the power of persuasive ad copywriting.


What do people say about the Talent Acquisition Professional’s Job Ad Writing Masterclass

"I thoroughly enjoyed my day, and came into work feeling more confident with what tools I need to use for a better ad. I liked learning about understanding the fundamentals and what to do first, in order to target the right people. The workshop has made it easier for me to write purposefully."

Nicolina, Recruitment Consultant


"Usually with some other training sessions I have been on I find they drag on and I drift off but you guys both kept it really interesting and it's very clear you both really know what your talking about! Everything we went through was really relevant and i'll be using it a lot."

Sarah, Talent Acquisition Manager


"Really happy with the training. The quality of candidates applying has increased significantly since I've incorporated the methodology into my ad writing."

Scott, HR Leader


"Great value for money. It felt like the guys really understood the challenges we face as recruiters and had thought through practical ways to help."

Chloe, Head Of Recruitment


"I've been on numerous training courses, and I genuinely found yours to be 1 of the most rewarding. I took from the day invaluable writing tools to help me with my work. I had fun, was engaged all day, and now have a new found confidence in my writing!

Hannah, Recruitment Consultant


"I thought it was extremely helpful and really made me think about the way I have been writing my ads… You both taught the importance of thinking from the candidates perspective. I also liked how interactive the session was."

Izzy - Talent Acquisition


How Do I Sign Up?

Attend this workshop to discover how you can improve your job adverts dramatically.

As this is a live, in-person, catered full day session, with numbers restricted to a small number of participants so we can offer a high-touch experience, seating is strictly limited. Every time we have offered this session we have sold out several weeks in advance.

Right now we are currently offering an early bird price of $883+ GST, which will be going up to $1200+GST after the first 15 seats have been reserved.


Frequently Asked Questions

Can I buy this for my team members?

Absolutely! Usually with these sessions, HRDs and Heads Of Talent Acquisition send their team members to learn the skillset and then implement that inside their business.

Don't the big job boards do this for free?

Not really. The advice in their sessions is focused on what their platform likes, rather than what the potential hire cares about. When everyone is following the standard advice, then at best you can expect standard results. The advice of the big job boards results in the "same old" ads that everyone else is running.

Is this a lot of money?

This full-day session will be around the cost of a single online job ad.

In return, every single ad that your business writes from now on will perform better.

Better people applying. Better hires. Better performers. Jobs filled faster. Happier stakeholders.

Your ROI is exponentially larger that the cost of the workshop, and the value lasts for an entire career.

Our job ads are excellent already

If you are one of the lucky few, then congratulations! But without meaning to offend you, 98%+ of job ads miss many of the fundamental principles of copywriting. The vast majority are a list of requirements followed by a brief paragraph about the company and the words "great culture and benefits" written somewhere towards the end.

Is there a discount for multiple tickets?

Discounts will be considered for 3 or more tickets. Please reach out directly if you would like to enquire.

Is the session catered?

The session is fully catered, and all dietary requirements will be catered for. Attendees will be contacted directly for their requirements before the workshop.


Don’t Post Another Uninspired Job Ad

Sign up today to improve the quality and quantity of your job ad response by learning and implementing a practical framework and skillset for more persuasive and effective job ad writing.


Your 100% Money Back Guarantee

We are so confident that you will gain an enormous amount of value from the day, that we happily offer you a 100% money-back guarantee.

At the end of the workshop, if you aren't fully confident that you have developed the skillset to confidently produce expertly written, persuasive job ads that are more engaging and connect with your audience, then see us after the session and we'll arrange an immediate refund.


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Where is it happening?

Perth, Australia

Event Location & Nearby Stays:

Tickets

AUD 883.00

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