Masculinity: Expressions Beyond the Extremes | A breakfast briefing

Join us on 12 Nov to explore the actual, lived expressions where men recognise themselves, and where the real opportunities for brands lie
About this Event

Masculinity: Expressions Beyond the Extremes

A breakfast briefing with Truth Consulting

Join us on Thursday November 12th for a breakfast event at Truth Consulting's HQ to explore the actual, lived expressions where men recognise themselves, and where the real opportunities for brands lie.

Every few weeks another headline, ad campaign or political flashpoint asks us to pick a side on masculinity: macho or fluid, fragile or bulletproof.

But most men live somewhere far more interesting. Their reality is richer, more malleable and more contradictory than the public conversation allows.

The extremes get the airtime, the nuance doesn't.

Jon Suarez, our Head of Behaviour and Culture, will share the findings from our latest report, Masculinity: Expressions Beyond the Extremes. He'll unpack eight distinct, overlapping expressions of masculinity (all live right now, in the space between the extremes) and what they mean for brands ready to represent men more honestly.

Our CEO, Matilda Andersson, will then host a Q&A with Jon and Minesh Parbat, Global Marketing Communications Leader – Grooming at Philips. With over 25 years in global marketing, Minesh has built brands across FMCG, aviation and consumer electronics. For the last five years, his focus has been male grooming, helping drive the global growth of Philips OneBlade and maintain Philips’ leadership in the category. Expect a candid conversation on what's working, what's changing and where brands go next.

Who it's for

Brand, marketing, insight and strategy leaders who want a clearer, more honest picture of the men they're talking to.

Schedule

08:45 – Arrive for coffee and pastries
09:00 – Presentation by Jon Suarez, Truth’s Head of Behaviour and Culture
09:45 – Q&A with Jon and Minesh Parbat hosted by Truth’s CEO Dr Matilda Andersson
10:00 – Close

Location

Truth Consulting, 154–158 Shoreditch High Street, London E1 6HU

Getting here:

No parking available, but we’re well connected to public transport:

· Shoreditch High Street (5min walk)

· Old Street (12 minute walk)

· Liverpool Street (15 minute walk)

· Moorgate (20 minute walk)

· Bus routes: 26, 35, 47, 78, 149, and 242 stop right outside.

Tickets for our events usually go quickly, so book early. Please let us know of any accessibility needs or dietary restrictions in advance.

Truth Consulting. Finding the truth is just the start. We make it matter.