Marketing workshop - Ready, Steady, Grow

This workshop is a practical hands-on session, not a lecture on principles, that will help you get to grips with these key ideas and leave you with a start on these for your business. We will cover:

• What is marketing, when do I need to do what?
• Creating an elevator pitch for your business to convey a clear understanding of what you are offering
• Develop a better understanding of your customers, why this is important and how to do it.
• Why use buying personas? It allows you to better understand your customers priorities not your own.

Elizabeth Blake is the Managing Director of Apple Orchard Marketing. She has worked in sales and marketing roles with increasing seniority over the last 30 years. She has worked for companies from multinationals to start ups.

At university, she trained as a podiatrist. While I enjoyed the healthcare environment, didn't feel she was making enough of a difference so, she moved into a sales role in pharmaceuticals. She realised she loved having involvement in healthcare but in a commercial capacity. Elizabeth then moved into orthopaedics and quickly into marketing. She has held roles including a marketing function ever since. These have been for large established companies launching new divisions and products and also start up companies as the first commercial hire so there was no brand, no marketing plan, and no sales presentation!

So, I know what it's like to be in a start up company with a great idea for a product or service, maybe you have even got some sales, but you don't have any idea where marketing fits. Apple Orchard Marketing is here to help

In advance of the meeting we will send out a brief questionnaire so that you can tell us some background information on your business idea, to help us tailor the session and to confirm your business details or pre-start plans.

All of our support is fully funded and is therefore free to access.

It is a requirement of our funding body that we record every organised interaction with pre-start and start-up businesses at BIPC Bristol. Please therefore take a few moments to provide us with the relevant information needed so we may provide our service.

Starting a business requires dedication, hard work and perseverance. It also involves learning and developing a myriad of new skills and understanding. This programme of interactive 2 hr workshops will focus on building up a range of skills over a number of core business needs including:

• Business essentials for pre-starts, planning, IP & research

• Marketing

• Accts/bookkeeping

• Sales

• Start-up sustainably

• AI

• Email marketing

These workshops will run on a regular basis throughout the year. In addition. we will supplement these core areas with a range of additional stimulating 1-1s and workshop sessions covering other areas like recruitment, branding, website design and build, planning and even business coaching These will change over time with new ones being added. Keep an eye on our Eventbrite page or sign up to our newsletter to stay connected.

At BIPC Bristol we help and support aspiring entrepreneurs, start-ups and small and medium sized enterprises (SMEs) across Bristol and the surrounding area. We offer a range of business services across four main themes:

• Intellectual Property guidance, help and legal advice
• free access to business intelligence resources and databases including market research, grants, company data and reports
• one-to-one sessions with advisors and experts, workshops and networking events
• spaces to meet, study and research your business planning

The Business & IP Centre Bristol supports people to start, protect and grow their businesses. Visit Bristol Central Library to access our free market research and intellectual property databases and take part in our regular programme of workshops and events.

BIPC Bristol is part of Bristol Libraries and the BIPC National Network.

This course is provided by BIPC Bristol and is free of charge for residents and businesses based in Bristol and the surrounding area.

This workshop will be held face to face in Bristol Central Library public meeting room. Numbers will be strictly limited. We anticipate that the course will be oversubscribed and that there will be a wait list. If you book and later find you cannot attend please advise us ASAP so that someone else can benefit from your place. Please register at the BIPC desk on the ground floor next to the café.

Tea and coffee will be provided, alternatively there is a café on site.

What is your refund policy?

Our events are free, but places are limited and events are usually oversubscribed. Please give two working days’ notice via email if you wish to cancel.

Can I attend if I'm not a member of the library?

Absolutely! Any Bristol and surrounding area based business or person with a business idea is welcome. Though we always recommend joining the library as it's free and will make accessing our databases, books and publications much easier.

How can I find out about any news & upcoming events?

Follow us on Eventbrite and you can also follow us on Twitter and Instagram for the latest news and events. For more information on BIPC Bristol check out our web pages: https://www.bristol.gov.uk/BIPC

After you have attended one of our events we ask that you complete a short feedback form. We will use the information you provide to improve the services we offer in line with our legitimate interests. This information is collected and transferred to us by our third-party processor, Impact Reporting using their Impact Assessment Tool. Impact Reporting will retain your data to save time when completing any future feedback forms we may send you. For more information about how they use personal information, please see their privacy policy online at https://impactreporting.co.uk/legal/privacy-policy/

For information about how the British Library will use your personal data, you can view our Privacy Policy at https://www.bl.uk/about-us/privacy-policy

For information about how Business & IP Centre Bristol will use your personal data, you can view our privacy policy at: https://www.bristol.gov.uk/about-our-website/privacy

Host or Publisher Business & IP Centre Bristol