Marketing Workshop - Advertising

A 2-day workshop for 11-15 year olds to master the skills of marketing and learn how to create great advertising content, from brand strategy to crafting campaigns to creating content pillars. Children work in small teams to create a variety of content for world famous brands across different media platforms.

This 2-day workshop is filled with case studies from award-winning advertising. Children will learn how to critique campaigns and debate brand strategy. They will learn how to evaluate awesome ads before creating their own content for world famous brands. They’ll research and analyse the distinct role of social media platforms and how to create viral content for each one.

At the end of day 2, children will showcase their campaigns to the judging panel. This fun, interactive business camp has been designed to provide children with a new experience during the school holidays and encourage them to learn valuable business & life skills that will build on top of their academics.

Key skills students will gain across the 2-days:

• Brand strategy development
• Crafting campaign ideas & content pillars
• Story-telling and viral content
• Analytical skills & Creative thinking
• Confidence building & presenting.
• Video content & editing
• Teamwork & Time management

Host or Publisher The Business Academy