Marketing Without the Guesswork: Grassroots Growth

Digital marketing is incredibly powerful, but long-term trust is built through relationships and proximity. This final workshop brings your entire strategy full circle by shifting the focus to grassroots, community-based marketing. We will explore how to activate your primary and secondary networks to drive powerful word-of-mouth referrals. You’ll leave with an actionable plan to leverage local partnerships, events, and personal connections to build a loyal, organic community around your brand.

Event Details
Date: November 12th, 2026
Time: 12:00pm-1:00pm
Location: Launch SA, 600 Soledad st, San Antonio TX 78205
Free 3-hour parking in the garage

Speaker Bio:
Alex Flores is a passionate marketing leader and dynamic business professional with a diverse background across a variety of industries. Over the past 12 years, she has led and supported marketing strategies at various companies, including San Pedro Playhouse and Classic Theatre, KISS Marketing, Codeup, DeLorean Motor Company, Anderson Marketing Group, as well as numerous nonprofit organizations. Currently, she is focused on her own marketing company, Floresent Marketing, where she supports small businesses and non-profit organizations with customized marketing support.

Passionate about the arts, Alex has worked with a many arts and entertainment organizations, including Youth Orchestras of San Antonio, Musical Arts Center of San Antonio, Camerata San Antonio, Gaines Entertainment, Cactus Pear Music Festival, ARTS San Antonio, UMOJA Flute Institute, Sonido Barroco, and the UTSA School of Music.

Alex holds a Master of Business Administration from UTSA, as well as Bachelor of Music. A local performer and poet, Alex was named a winner of Gemini Ink's 2026 Ekphrastic Poetry Contest. She was previously a singer at Sea World San Antonio and was a member of the San Antonio Mastersingers.