Marketing Through a Modern Lense - AI, Storytelling & Emerging Trends

This exclusive event invites senior marketers to explore the evolving landscape of marketing through the lens of artificial intelligence (AI) and storytelling. The event will take place at DKUK member company, Danske Bank. Drawing inspiration from trends in Denmark, we will explore how the UK market can adapt and thrive by adopting innovative strategies, leveraging AI, and enhancing brand storytelling.

Throughout the evening we will hear from Lesley McIlroy, Marketing Director at Ole & Steen who will discuss the power of storytelling in brand building, creating meaningful emotional connections with their customers, and how to adapt for modern, tech-savvy audiences.

We will also hear from Maria Sverka, Marketing Director at Copenhagen Capacity who will take you through the bold creative thinking behind their award-winning ‘Life Quality Insurance’ campaign, the internationally recognised rebranding of A State of Denmark, and how the strength of the Nordic and Danish brands can be strategically leveraged at a national and city level.

Guests will have a chance to network, share insights, and build connections, providing a platform for creative brainstorming and the exchange of innovative ideas over some delicious food & drinks, courtesy of Ole & Steen & Danske Bank..

Join us for a forward-thinking, collaborative event that will redefine how you approach marketing in the age of AI and storytelling. Let's explore new possibilities, share knowledge, and shape the future of marketing together

Please note: DKUK members have priority booking and Non-members will be charged £10 to attend or automatically added to a waiting list until a place becomes available

Host or Publisher The Danish-UK Association